Werkstudent (w/m/d) AI Growth Marketing (B2B) at IONOS DE | Berlin | Rezi

Werkstudent (w/m/d) AI Growth Marketing (B2B) at IONOS DE

Werkstudent (w/m/d) AI Growth Marketing (B2B)

IONOS DE · Berlin

5 days ago

Werkstudent (w/m/d) AI Growth Marketing (B2B)

IONOS DE · Berlin

5 days ago
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About the Role

The AI Growth Marketing team focuses on planning, implementing, and scaling innovative, AI-driven initiatives across content, CRM, and performance marketing within a dynamic test-and-learn environment.

Responsibilities

  • Support the B2B Domains Marketing team in planning, implementing, and optimizing AI-driven growth marketing initiatives.
  • Create and adapt marketing content for landing pages, emails, social media, and ads using generative AI tools.
  • Assist in building and maintaining CRM and email automation workflows, including segmentation, A/B testing, and campaign setup.
  • Support the management of performance marketing campaigns and monitor budgets, results, and learnings.
  • Maintain dashboards, analyze campaign data, and create summaries for reporting and attribution.
  • Contribute original ideas within a test-and-learn culture.

Requirements

  • Enrolled student (Bachelor or Master) in Marketing, Business Administration, Communications, Data/Analytics, or a related field for the duration of employment.
  • Genuine interest in AI and digital marketing with initial practical experience using generative AI tools.
  • Initial experience in online marketing, CRM, content creation, or performance marketing.
  • Analytical mindset with proficiency in Excel or Google Sheets.
  • Hands-on mentality, curiosity, reliability, and openness to new technologies.
  • Fluent in English; German language skills are welcome.
  • Experience with Agentic AI coding tools is a plus.
  • Initial exposure to web or digital analytics tools is a plus.
  • Knowledge of domains, hosting, cloud, or digital infrastructure is an advantage.

Skills

  • Generative AI tools
  • CRM
  • Performance Marketing
  • Content Creation
  • Data Analytics
  • Excel
  • Google Sheets
  • A/B Testing
  • Email Automation

Location

  • Berlin, Germany

Work Type

  • Hybrid
  • Part-time

Experience Level

  • Student

Education Level

  • Bachelor
  • Master

Benefits

  • Hybrid working model
  • Flexible working hours
  • Modern office space with good transport links
  • Subsidized canteen
  • Free beverages
  • Employee discounts
  • Company events such as summer and winter parties
  • Workshops
  • Professional development and training opportunities

About the Company

  • Leading European provider of cloud infrastructure, cloud services, and hosting.
  • Digitalization partner for small and medium-sized enterprises (SME).
  • Operates in 18 markets across Europe and North America with over six million customers.
  • Offers a one-stop-shop for domains, web hosting, website builders, e-commerce, and online marketing tools.

Equal Opportunity

  • We value diversity and welcome all applications regardless of gender, nationality, ethnic and social origin, religion, disability, age, sexual orientation and identity, physical characteristics, marital status, or any other non-merit-based criterion.