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About the Role
As a "Growth Architect" within the connections planning team, you will drive growth that benefits all stakeholders by using media with intention. This role involves planning award-winning campaigns, collaborating with channel specialists and cross-agency teams, defining audience approaches, designing connection plans, and working on content creation and measurement for the high-profile KFC account.
Responsibilities
- Specify how to build and target audiences in addressable and non-addressable media and validate the approach to ensure the defined audience can be reached at the scale required.
- Help design an approach that outlines how and where we will connect with defined audiences in media.
- Support the team in designing the connections ecosystem & plan, working closely and collaboratively with channel specialists.
- Day to day management of campaigns as a key liaison between clients and channel specialists.
- Designing measurement & testing framework to inform, measure, and optimise campaigns.
Requirements
- Demonstrate a breadth of understanding of all media channels and can confidently discuss their role within a comms strategy.
- Have an interest in both brand and performance campaigns.
- Possess a strong knowledge of audience planning tools.
- Ability to draw clear insights and implications for media.
- Demonstrate a passion for media and understanding of what makes a great media campaign.
- Confident in presenting with passion and conviction.
- Excited to work as part of a team, taking responsibility for working in a collaborative, inclusive way.
- Demonstrate excellent attention to detail and accuracy in output and meeting deadlines.
- Demonstrate a proactive desire to continually improve own knowledge and wider skill set.
- Open minded, flexible and have a challenger mindset.
- Must have the right to work in the UK.
Skills
- Audience planning
- Media planning
- Campaign management
- Client liaison
- Measurement framework design
- Testing framework design
- Data analysis
- Brand strategy
- Consumer insights
- Presentation skills
- Collaboration
- Attention to detail
- Proactiveness
- Open-mindedness
- Flexibility
- Challenger mindset
Location
- UK
Work Type
- Hybrid
Experience Level
- Account Manager
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth using its pioneering agentic marketing platform, WPP Open.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- Mindshare delivers Good Growth for its clients, driving growth that benefits people, planet, and business by using media with intention.
- The KFC account is one of Mindshare’s highest profile and highest spending accounts, known for bold marketing and pushing boundaries.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.