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About the Role

This is a commercially significant role at The Gym Group, sitting at the heart of how we price our products and run our promotional activity across one of the UK's fastest-growing gym networks. You will work directly with our Pricing Lead to turn data and insight into decisions that improve acquisition, yield and long-term member value - with real scope to shape strategy and contribute to the development of next-generation pricing capabilities including AI-powered optimisation tools.

Responsibilities

Analyse pricing performance, customer behaviour and competitor positioning to identify opportunities to improve acquisition, yield and lifetime value across membership products.
Build financial models and business cases to support pricing recommendations, and oversee their implementation from concept to post-launch evaluation.
Plan and optimise promotional activity throughout the year, evaluating effectiveness through A/B testing and incrementality analysis, and recommending improvements to drive better ROI.
Work cross-functionally with Commercial, Marketing, Finance, Analytics and Data Science teams to ensure pricing and promotional decisions are evidence-based and well-executed.
Support the development and rollout of AI-enabled pricing capabilities, including price optimisation models and improved analytical tooling.
Produce regular performance reporting that translates complex data into clear commercial insight and actionable recommendations for senior stakeholders.
Model pricing and promotional scenarios to support forecasting and commercial planning cycles.

Requirements

At least 5 years of experience in pricing, revenue management or commercial analytics, with a clear track record of using data to drive commercial decisions.
Advanced Excel skills and proven experience building financial models and business cases.
Strong analytical capability with the ability to interpret complex datasets and communicate findings clearly to both technical and non-technical audiences.
Experience evaluating pricing or promotional performance, including designing or interpreting experiments and measuring incrementality.
A commercially minded approach, with a solid understanding of how price, demand, revenue and customer lifetime value interact.

Location

Hybrid

Work Type

Hybrid

Experience Level

5+ years

About the Company

We're not like any other gym company; we are The Gym Group, a place where you can #BeYouWithUs and perform to your absolute best. We are successful; by membership we're the 2nd largest gym business in the UK and the 4th largest in Europe. We hire people with real passion, positivity and enthusiasm which motivates and inspire those around them. We actively invest in our employees; it's so important to us that our people can thrive in our environment and can make the most of the flexibility and support we offer to all of our teams.

Equal Opportunity

At The Gym Group, we are committed to creating an environment where everyone feels welcome, valued and able to perform at their best. We actively encourage applications from people of all backgrounds, identities and experiences. We believe that a diverse team makes us stronger, and we are proud to be an equal opportunities employer.
We actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment. We want this to be a match that works for you as much as for us!