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About the Role
Busuu is seeking a B2B Product Marketing Manager to enhance its Go-To-Market strategy. This role involves refining existing positioning, ensuring consistent market presence, and leveraging AI tools for competitive intelligence and enablement workflows. You will join a senior Product Marketing Management team during an ambitious growth phase for Busuu.
Responsibilities
- Maintain and improve the B2B enablement library using AI-powered systems for self-service by revenue teams.
- Transition enablement from one-off asset production to automated, always-current systems.
- Run and maintain automations (e.g., in Gong) to convert sales calls, win/loss data, CSM feedback, and competitor actions into structured insights.
- Track enablement usage and impact, feeding insights back to inform messaging, assets, and product discussions.
- Contribute customer research, sales signals, and market trends to the team's overall perspective.
- Ensure consistent application of GTM Strategy & Growth Leads' positioning across all customer touchpoints.
- Identify and report on messaging effectiveness and emerging opportunities.
- Utilize and iterate on AI-assisted workflows to produce, update, and personalize battlecards, one-pagers, vertical decks, and RFP responses rapidly.
Requirements
- 3-5 years of experience in product marketing, with B2B SaaS experience selling to enterprise or mid-market.
- AI-fluent: comfortable using AI to enhance output quality and speed, and eager to develop skills in systems and automations.
- Proficient with modern PMM tools, including conversational intelligence (Gong or equivalent), workflow automation, and AI tooling.
- Experience contributing to sales enablement, with an interest in measuring adoption and impact.
- Ability to work at a fast pace within an established cadence, with regular check-ins with the Lead PMM.
Skills
- Product Marketing
- B2B SaaS
- AI Tooling
- Sales Enablement
- Competitive Intelligence
- Messaging
- Gong
- Workflow Automation
Location
- Remote
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- 3-5 years
Benefits
- Free breakfast, snacks, and fresh fruit at centrally located offices.
- Two free lunches per week at the office from a selection of local restaurants.
- Private Health Insurance scheme.
- Dedicated training budget for employee growth and career progression.
- Flexible working hours.
- Hybrid working model.
- Enhanced maternity and paternity leave (location dependent).
- Social activities including team lunches, Thursday socials, and quarterly team/company events.
About the Company
- Busuu is a top-ranked EdTech company and a multiple award-winner in language learning innovation.
- Busuu is the world's largest online community for language learning with over 120 million registered users.
- Busuu combines AI-powered courses with community feedback and real-life lesson content.
- Busuu is part of the global Chegg family, a leading student-first connected learning platform listed on the NYSE.
Equal Opportunity
- Busuu's platform and workplace are for everyone, embracing cultural, racial, and religious differences.
- Employees are encouraged to speak freely in a safe, judgment-free zone.