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About the Role

As a (Senior) Performance Marketing Manager focusing on Meta Ads, you will be responsible for the strategic scaling of our key paid social channels and continuously developing our customer journey. You will analyze funnels based on data, manage advertising budgets independently, and elevate creative testing to a new level. If you aim to identify and scale real growth levers beyond just managing campaigns, we should connect.

Responsibilities

Independently plan, set up, monitor, and optimize advertising campaigns on Meta.
Analyze funnels along the entire customer journey, identifying and addressing conversion hurdles.
Build and operate a structured creative testing process, launching, evaluating, and briefing new variants weekly.
Collaborate with Creative, Content, and E-Commerce teams using data to develop high-performing advertising materials.
Monitor key KPIs (ROAS, NC-CAC, Hook-Rate) and independently derive optimization measures.

Requirements

4-5 years of in-house operational experience in performance marketing with a focus on Meta Ads in an E-Commerce or D2C environment.
Demonstrable success in scaling budgets of €100,000+ monthly while maintaining or improving profitability.
Deep understanding of modern tracking: Server-Side Tracking, Conversions API, and post-iOS attribution.
Experience in targeted optimization of customer funnels (user guidance from ad to purchase).
C1 English level and ideally a B1 German level.

Skills

Meta Ads
Performance Marketing
Customer Journey Development
Funnel Analysis
Creative Testing
Data Analysis
Budget Management
Server-Side Tracking
Conversions API
Attribution
E-Commerce
D2C

Location

Germany-wide

Work Type

Full Mobile Office
Flexibility

Experience Level

Senior
4-5 years

Benefits

30 vacation days + 2 charity days
Corporate Benefits
Fitness subsidy
Mental health platform (Nilo Health)
Mobility subsidy
Pet sponsorship
Team events
Product packages

About the Company

MetaFlow is a team that takes responsibility, is open to new ideas, and doesn't cling to the past.
We believe good collaboration is based on trust and that everyone can make their own contribution.
Our team has been building strong brands since 2018 and has focused more on the MetaFlow brand since 2021.
Our idea is to integrate a healthy lifestyle into everyday life as easily as possible.
In record time, we have developed into a strong consumer brand with our special metabolism shake.
We are now continuing our journey: developing new products, helping more people, and growing as a team.
Instead of rigid hierarchies, you'll find honest sparring, short decision-making processes, and the opportunity to help shape things.
Whether in Marketing, Product, People, or other important areas: here you fulfill not just a job, but a meaningful task.
Let's move something together and accompany people on their way to more health!
omos media GmbH is the employer behind several brands, including MetaFlow, Sanamana, and WonderFast.