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About the Role

As our Customer Activation Manager, you’ll bring Westholme Wagyu to life in the New York and East Coast food scene, connecting with chefs, restaurants, distributors and foodservice partners through memorable activations, events and customer experiences. This is a highly visible role where you'll partner closely with sales and global marketing teams to transform insights into action and deliver measurable commercial outcomes. We're looking for an energetic marketer who can think big, execute brilliantly and build strong relationships across the industry.

Responsibilities

Lead customer marketing and activation plans across the East Coast US region, aligning brand strategy with commercial priorities.
Design and deliver high-impact marketing programs, events and brand experiences that engage distributors, chefs and customers.
Partner closely with the US Sales team to drive brand growth and unlock new opportunities within key accounts and channels.
Manage agency partners, activation resources and marketing budgets to ensure exceptional execution and return on investment.
Leverage market intelligence, customer insights and performance data to inform decision-making and optimise future initiatives.
Develop compelling customer-facing tools, presentations and marketing collateral that support business growth.
Act as the voice of the market, providing insights and recommendations that influence both regional and global marketing strategies.

Requirements

3+ years' experience in brand or customer marketing, ideally within food, beverage, hospitality or premium consumer goods.
Strong understanding of the New York and East Coast foodservice landscape.
Proven experience developing and delivering successful activation, event and customer engagement strategies.
Experience managing agencies, budgets and multiple stakeholders across complex projects.
Strong commercial acumen with the ability to translate data and insights into business outcomes.
Exceptional communication, influencing and relationship-building skills.
A highly organised and proactive approach, with the ability to balance strategy and execution.
Confidence working autonomously in a fast-paced environment while collaborating across global teams.
A passion for food, hospitality, dining experiences and premium brands.

Skills

Brand marketing
Customer marketing
Activation
Event management
Customer engagement
Agency management
Budget management
Stakeholder management
Commercial acumen
Data analysis
Communication
Influencing
Relationship building
Organisation
Proactiveness
Strategic thinking
Execution
Autonomy
Collaboration

Location

New York
East Coast US

Work Type

Full-time

Experience Level

3+ years

Benefits

Tailored career development and leadership growth opportunities
Flexible work arrangements to support balance and wellbeing
Access to industry-leading training and mentoring
A collaborative, inclusive culture where your impact is valued
Connection to a meaningful purpose

About the Company

Westholme Wagyu is a premium Australian Wagyu brand built on a deep connection to provenance, land and craft.
Raised across expansive northern Australian landscapes, Westholme cattle are managed with care to produce consistently high-quality Wagyu enjoyed by chefs, restaurants and food lovers around the world.
We are committed to sharing exceptional Australian Wagyu with the world through thoughtful brand storytelling, strong customer partnerships and a deep respect for our people, animals and land.