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About the Role
We are seeking an experienced, curious Product Marketing Lead to define and execute our product launch and growth strategy in the US. This senior individual contributor role involves leading through influence, partnering closely with Product and Growth teams, and shaping our narrative, go-to-market strategy, and customer communication standards within a fast-paced, AI-enabled environment.
Responsibilities
- Own key US product marketing outcomes including awareness, engagement, and adoption.
- Develop sharp positioning, segmentation, and go-to-market strategies.
- Manage end-to-end product stories and value propositions across all touchpoints.
- Utilize market and customer insights to influence product roadmaps.
- Lead messaging and go-to-market execution for major product and feature launches.
- Design integrated marketing plans connecting brand, product, lifecycle, and performance channels.
- Develop programs across in-app, email, push, SMS, and emerging channels to drive acquisition and retention.
- Define success metrics, design experiments, and analyze performance data.
- Act as a cross-functional leader across Product, Growth, Analytics, Legal, and Ops.
- Create executive-ready narratives, playbooks, and toolkits to align stakeholders.
Requirements
- 8–10+ years of experience in product marketing or similar roles at consumer tech or fintech companies.
- Proven track record of owning end-to-end product or feature launches with quantified business impact.
- Proficiency with data, dashboards, and light analytics.
- Hands-on experience using AI tools for daily workflows.
- Based in or willing to relocate to Miami, Florida.
Skills
- Product Marketing
- Go-to-Market Strategy
- Data Analysis
- AI-native workflows
- Cross-functional leadership
- Strategic storytelling
- Customer segmentation
- Lifecycle marketing
- Experimentation design
Location
- Miami, Florida
Work Type
- Hybrid
Experience Level
- 8–10+ years
Benefits
- Equity
- Medical Insurance
- Dental and Vision Insurance
- Life Insurance and AD&D
- Extended maternity and paternity leaves
- Nucleo learning platform
- NuLanguage program
- NuCare mental health and wellness assistance
- 401K
- Health Saving Account
- Flexible Spending Account
- Work-from-home Allowance
- Relocation Assistance Package
About the Company
- Leading digital bank in Latin America serving 135 million customers.
- Focused on fighting complexity and empowering people through financial access and transparency.
- Recognized by Time 100, Fast Company, and Forbes for innovation and banking excellence.
Equal Opportunity
- Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.