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About the Role

HRPA is seeking a creative and digitally savvy Social Media and Advertising Specialist to join their Marketing & Growth team. This role will focus on expanding HRPA's reach, strengthening its online community, and creating impactful campaigns for engagement, member acquisition, and growth.

Responsibilities

• Develop and execute social media content strategy, content pillars, and publishing calendar across multiple platforms.
• Create compelling organic content, including copy, graphics, and short-form video, tailored for each platform.
• Manage social communities by monitoring conversations, responding to followers, and engaging proactively.
• Capture and share authentic, real-time content from HRPA conferences, events, and chapter activities.
• Plan, build, and manage paid social and digital advertising campaigns across various platforms.
• Manage advertising budgets, utilizing testing, targeting, and performance data to optimize campaigns.
• Monitor reviews, brand mentions, and conversations across platforms, coordinating responses and escalating issues.
• Track social media and advertising performance, translate data into actionable insights, and provide regular reports.
• Collaborate with design, content, email, and other Marketing & Growth teams to ensure campaign consistency.

Requirements

• College diploma or bachelor’s degree in marketing, communications, public relations, or a related field, or equivalent experience.
• 2-4 years of experience in social media management, digital advertising, or a related marketing role.
• Hands-on experience managing organic social media accounts and online communities for a brand or organization.
• Experience planning, launching, and optimizing paid social or digital advertising campaigns.
• Experience reporting on engagement, reach, conversions, and other performance measures.
• Proficiency with social media management tools (e.g., Hootsuite, Sprout Social).
• Proficiency with advertising platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads).
• Strong writing and storytelling abilities.
• Basic graphic design and short-form video editing skills (e.g., Canva, Adobe Express, CapCut).
• Ability to generate creative ideas and use performance data for improvement.
• Comfortable managing multiple content calendars, campaigns, and deadlines.
• Proactive and comfortable working independently while contributing to a team.
• Comfortable attending and capturing content at live events.
• Occasional travel to association and chapter activities.
• Flexibility to support events outside regular business hours.
• Committed to creating inclusive, accessible, and representative communications.

Skills

• Social Media Management
• Digital Advertising
• Content Creation
• Community Building
• Paid Media Planning
• Campaign Optimization
• Performance Analytics
• Reporting
• Storytelling
• Graphic Design
• Video Editing
• Hootsuite
• Sprout Social
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Ads
• Canva
• Adobe Express
• CapCut

Location

• Toronto, Hybrid

Work Type

• Full-Time
• Hybrid (In-Office 2-Days Per Week)

Experience Level

• 2-4 years of experience

Education Level

• College diploma or bachelor’s degree in marketing, communications, public relations, or a related field, or an equivalent combination of education and experience.

Salary/Compensations

• $72,000 - $75,000

Benefits

• Opportunity to shape HRPA's social voice.
• Opportunity to tell meaningful stories.
• Opportunity to connect with a province-wide community of HR professionals.
• Highly visible and varied work.
• Work directly connected to HRPA's growth and engagement goals.
• Room to experiment with new formats and ideas.
• Work alongside a passionate, collaborative team.
• Accommodation throughout the recruitment, selection and assessment process for applicants with disabilities.

About the Company

• The HRPA supports HR professionals in Ontario and enables organizations to unlock human potential.
• Serves a community of over 25,000 members and students across Ontario.
• Strives to empower HR professionals.
• Core commitment to Inclusion, Diversity, Equity, and Accessibility (IDEA).
• Supports members with the tools, knowledge, and community needed to lead and transform workplaces.

Equal Opportunity

• We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.
• We are an Equal Opportunity Employer.
• In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, HRPA will provide accommodation throughout the recruitment, selection and assessment process to applicants with disabilities.