About the Role
We are looking for a hands-on Marketing Lead to own Mindspace’s marketing strategy and execution across all German locations. You will lead a marketing team, build and execute a 360° plan, monitor results, and optimize to achieve company KPIs.
Responsibilities
- Own growth across Germany by building, executing, measuring, and optimizing a performance-driven marketing strategy across digital and offline channels.
- Drive acquisition and pipeline by generating qualified demand across locations, products, and services, owning funnel performance and partnering with Sales on targets and conversion.
- Directly manage and optimize key channels (paid, lifecycle/CRM, partnerships, activations) with a focus on CAC, conversion, and ROI.
- Lead go-to-market for new sites, including market analysis, positioning, launch planning, and execution with clear growth targets.
- Continuously test new channels, messaging, and tactics to unlock scalable growth opportunities.
- Manage vendors and partners by briefing and overseeing agencies and freelancers, while staying close to execution.
- Drive high-impact events, partnerships, and local activations that feed into the growth funnel.
- Support sales and campaigns with localized, conversion-driven collateral.
- Collaborate with Germany leadership and HQ to align on goals, messaging, and performance tracking.
Requirements
- 7+ years in marketing roles (experience with luxury brands or startups is a plus).
- Proven experience in people management.
- Strong German and English language proficiency (written & spoken).
- Experience in online advertising and lead generation campaign management.
- Bachelor’s degree.
- Willingness to travel between Mindspace locations in Germany.
- Familiarity with CRM/marketing tools (e.g., Salesforce, HubSpot) is a plus.
Location
- Germany
Work Type
- Full-time
Experience Level
- 7+ years
Education Level
- Bachelor's degree
Benefits
- Generous annual leave allowance, including birthdays off
- Meal benefits via a lunch card
- Gift vouchers for birthdays and Christmas
- Subsidized public transport subscriptions
- Flexible office swap opportunities
- Moving office support fund
- AI-powered language learning access
- Engaging team events and year-end celebrations
About the Company
- Mindspace creates flexible, design-led workspaces across Europe, Israel, and the US.
- We blend hospitality, style, and innovation to create vibrant spaces for startups, enterprises, entrepreneurs, and digital nomads.
- We have over 15,000 members in 45 locations.
