Growth Marketing Lead- Germany at Mindspace | Berlin, Germany | Rezi

Growth Marketing Lead- Germany at Mindspace

Growth Marketing Lead- Germany

Mindspace · Berlin, Germany

1 weeks ago

Growth Marketing Lead- Germany

Mindspace · Berlin, Germany

9 days ago
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About the Role

We are looking for a hands-on Marketing Lead to own Mindspace’s marketing strategy and execution across all German locations. You will lead a marketing team, build and execute a 360° plan, monitor results, and optimize to achieve company KPIs.

Responsibilities

  • Own growth across Germany by building, executing, measuring, and optimizing a performance-driven marketing strategy across digital and offline channels.
  • Drive acquisition and pipeline by generating qualified demand across locations, products, and services, owning funnel performance and partnering with Sales on targets and conversion.
  • Directly manage and optimize key channels (paid, lifecycle/CRM, partnerships, activations) with a focus on CAC, conversion, and ROI.
  • Lead go-to-market for new sites, including market analysis, positioning, launch planning, and execution with clear growth targets.
  • Continuously test new channels, messaging, and tactics to unlock scalable growth opportunities.
  • Manage vendors and partners by briefing and overseeing agencies and freelancers, while staying close to execution.
  • Drive high-impact events, partnerships, and local activations that feed into the growth funnel.
  • Support sales and campaigns with localized, conversion-driven collateral.
  • Collaborate with Germany leadership and HQ to align on goals, messaging, and performance tracking.

Requirements

  • 7+ years in marketing roles (experience with luxury brands or startups is a plus).
  • Proven experience in people management.
  • Strong German and English language proficiency (written & spoken).
  • Experience in online advertising and lead generation campaign management.
  • Bachelor’s degree.
  • Willingness to travel between Mindspace locations in Germany.
  • Familiarity with CRM/marketing tools (e.g., Salesforce, HubSpot) is a plus.

Location

  • Germany

Work Type

  • Full-time

Experience Level

  • 7+ years

Education Level

  • Bachelor's degree

Benefits

  • Generous annual leave allowance, including birthdays off
  • Meal benefits via a lunch card
  • Gift vouchers for birthdays and Christmas
  • Subsidized public transport subscriptions
  • Flexible office swap opportunities
  • Moving office support fund
  • AI-powered language learning access
  • Engaging team events and year-end celebrations

About the Company

  • Mindspace creates flexible, design-led workspaces across Europe, Israel, and the US.
  • We blend hospitality, style, and innovation to create vibrant spaces for startups, enterprises, entrepreneurs, and digital nomads.
  • We have over 15,000 members in 45 locations.