[Japan] ブランドマーケティング&ストラテジーチーム チームマネージャー at Santen | Japan | Rezi

[Japan] ブランドマーケティング&ストラテジーチーム チームマネージャー at Santen

[Japan] ブランドマーケティング&ストラテジーチーム チームマネージャー

Santen · Japan

1 weeks ago

[Japan] ブランドマーケティング&ストラテジーチーム チームマネージャー

Santen · Japan

9 days ago
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About the Role

Santen is seeking a team leader for the Pharmaceutical and Cosmetic Business Division to contribute to the essential eye care for consumers. This role involves building strong relationships with internal and external stakeholders, identifying and analyzing business challenges, and leading the team with a sense of urgency. The focus is on driving brand strategy, managing promotions and communications, and overseeing team development to achieve long-term business growth.

Responsibilities

  • Lead the development and execution of brand strategies contributing to medium- to long-term business growth.
  • Lead the execution of consumer promotions and communications based on brand strategies, and manage brand budgets and revenue.
  • Develop team members.
  • Formulate and propose medium- to long-term brand strategies based on market data and research to contribute to continuous business growth.
  • Maximize revenue by optimizing costs and promotion efficiency, considering the brand P/L.
  • Collaborate with product planning and R&D departments to develop and improve products.
  • Develop eye care-related services to raise consumer awareness of eye care.
  • Generate sales and profits by communicating the value of Santen products and services to consumers through various advertising channels (video, web, social media, OOH, events) and in-store promotions with retail partners.
  • Drive marketing PDCA cycles to maximize operational efficiency and eliminate ad-hoc responses.
  • Continuously monitor brand sales and expenses against budget, and collaborate with team members and relevant departments to take swift action when issues arise.
  • Maximize collaborative effects with advertising agencies, media companies, and production companies, and optimize advertising expenses to contribute to the division's profitability.
  • Strengthen the organizational foundation and develop team members.

Requirements

  • Marketing experience in the over-the-counter (OTC) pharmaceutical or consumer goods/daily necessities industry.
  • Brand manager experience.
  • Organizational management experience.
  • More than 3 years of practical marketing experience.
  • Strategic planning skills.
  • Market and sales data analysis skills.
  • Advertising production experience.
  • New product development experience.
  • Planning, design, and analysis skills for consumer research.
  • Presentation material creation and presentation skills.
  • Excellent communication skills.
  • Leadership and expressiveness to lead team members.
  • Interpretive and thinking skills as a decision-maker for brand business.

Skills

  • Marketing
  • Brand Management
  • Organizational Management
  • Strategic Planning
  • Data Analysis
  • Advertising Production
  • New Product Development
  • Consumer Research
  • Presentation
  • Communication
  • Leadership

Location

  • Japan

Work Type

  • Full-time

Experience Level

  • 3+ years of marketing experience

About the Company

  • Santen is a pharmaceutical company with 130 years of history, specializing in ophthalmology.
  • As a global company originating from Japan, Santen has operations in over 60 countries.
  • We provide innovative treatments and digital solutions for eye health, addressing global vision-related social issues.
  • Our core philosophy is 'Contributing to Nature's Blessings' (天機に参与する).
  • We aim to contribute to 'Happiness with Vision' by providing valuable products and services to consumers, patients, and healthcare professionals worldwide.
  • Strengthening human resources and organizational capabilities is a key theme for us.