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About the Role
Wisr is seeking a proactive and creative CRM Specialist for a 10-month parental leave contract, with potential for extension. This role is central to campaign execution, involving collaboration on strategy and hands-on building, testing, and implementation of CRM journeys for B2B and B2C audiences.
Responsibilities
- Execute end-to-end Braze campaigns across email, app, SMS, and web.
- Create audience segments and set up dynamic content blocks for personalized user experiences.
- Own A/B testing frameworks for subject lines, copy, and send-times, leveraging Braze's AI features.
- Review and refine automated journeys to improve flow, timing, and content.
- Coordinate testing, QA checklists, and scheduling to ensure timely and error-free campaign delivery.
- Analyze campaign performance using Amplitude, share insights, and provide data-driven recommendations.
Requirements
- 2+ years of hands-on CRM marketing experience, delivering campaigns across email, app, and SMS.
- Proven ability to use customer data to build audience segments, personalize campaigns, and report on performance.
- Highly organized with strong attention to detail and ability to coordinate multiple campaigns simultaneously.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication, collaboration, and problem-solving skills.
- Experience with Braze, Stripo, Amplitude, and HubSpot is a plus.
- Basic knowledge of HTML and Liquid is a plus.
- Curiosity about emerging AI tools and eagerness to test Braze's AI capabilities is a plus.
Skills
- CRM marketing
- Campaign execution
- Email marketing
- App marketing
- SMS marketing
- Audience segmentation
- Personalization
- A/B testing
- AI experimentation
- Performance analysis
- Data analysis
- HTML
- Liquid
Location
- Hybrid
Work Type
- Hybrid
- Contract
Experience Level
- 2+ years
Benefits
- Flexible and hybrid working
- $500 annual wellness reimbursement
- An extra Annual Leave day off each financial year (A Day on Wisr)
- Unlimited access to LinkedIn Learning
- Access to ClassPass
- Generous paid parental leave
- Regular social events and team offsites
- Access to Employee Assistance Program (Urise) with up to 6 coaching sessions per year
About the Company
- Wisr is a proudly purpose-led, ASX-listed fintech on a mission to power people's progress and make a real difference in Australia.
- We build products and experiences designed to positively impact the financial health and lives of our customers.
- We offer smarter, fairer loans, a round-up tool for debt reduction and saving, and a dashboard to track and improve credit scores.
- We are one of Australia's fastest-growing fintechs.
- We are a people-first business that values flexibility.
- We value psychological wellbeing and safety, fostering a high-performing culture for continuous learning and growth.
- Wisr Values: Courageously ask, “What if?”, ❤️ for the customer, Smarter parts together, Be a stunning colleague, Growth over comfort.
Equal Opportunity
- Wisr is committed to building a supportive, inclusive and diverse workplace, and we strongly encourage applications from all backgrounds and identities.
- We’re happy to accommodate any reasonable adjustments to the interview process to ensure equal opportunity for all.
- We are dedicated to creating an amazing candidate journey for every applicant and committed to responding to every single applicant.