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About the Role

This role serves as a strategic leader responsible for bridging the gap between marketing strategy and sales execution. You will refine and execute a mass-market Go-to-Market strategy, generate warm leads, and coach a team of education experts to effectively convert leads into partnerships, ultimately scaling the organization's impact in the K-12 sector.

Responsibilities

• Refine and execute a Go-To-Market strategy for new service offerings targeting K-12 decision-makers.
• Implement digital, content, and email marketing campaigns to generate inbound leads.
• Develop marketing assets, landing pages, and pitch decks.
• Create a marketing dashboard to track ROI and campaign performance.
• Coach delivery team members on discovery calls, objection handling, and closing techniques.
• Develop a sales playbook including templates, scripts, and processes.
• Establish and manage a CRM system to track leads and conversion rates.
• Manage high-leverage sales opportunities and complex district negotiations.
• Utilize direct sales feedback to refine marketing messaging and product packaging.

Requirements

• Minimum 5 years of experience marketing or selling products/services to K-12 school districts.
• Deep understanding of K-12 purchasing cycles, funding streams, and decision-making structures.
• Proven track record of building and executing B2B/B2G lead-generation strategies.
• Experience with brand development tools, CRM, social media, and mass-marketing platforms.
• Ability to thrive in a lean, ambiguous, and fast-paced environment.
• Deep commitment to educational equity and supporting schools furthest from academic success.

Skills

• Strategic K-12 marketing
• Sales enablement training
• Direct K-12 sales
• Lead generation
• CRM management
• Coaching and mentorship
• Market trend analysis

Location

• California
• Remote

Work Type

• Full-Time
• Exempt

Experience Level

• At least 5 years of experience

Salary/Compensations

• $135,000-$160,000

About the Company

• Partners in School Innovation has over 30 years of experience partnering with school districts to transform schools serving students furthest from success.
• The organization is transitioning from a model based on philanthropic investments to a social enterprise model with discrete, capacity-building service offerings for the mass K-12 market.
• The team is a lean, 14-person organization.

Equal Opportunity

• Partners in School Innovation is an Equal Opportunity Employer committed to building an inclusive workplace.