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About the Role

SSI is seeking a Brand and Marketing Lead to strengthen how we connect with communities, partners, funders, and stakeholders. This role will lead the development and delivery of brand and marketing strategies for assigned core service areas, working closely with program teams, corporate functions, external agencies, and community stakeholders to deliver integrated campaigns that support SSI’s organizational growth objectives and reinforce its brand.

Responsibilities

Develop and deliver brand and marketing strategies for assigned service areas that support SSI’s growth, engagement and stakeholder objectives.
Lead integrated marketing campaigns across digital, advertising, email, social media, web and other owned channels.
Create and manage compelling content that is audience-focused, brand-aligned and suitable for diverse communities.
Conduct market research and use audience insights to inform campaign planning, targeting and messaging.
Monitor, analyse and report on campaign performance, using data to optimise activity and improve outcomes.
Partner with program teams and corporate functions to provide trusted marketing advice and ensure consistent messaging.
Work with external agencies and suppliers to support high-quality, efficient and collaborative delivery.
Manage marketing budgets and resources to maximise cost-efficiency and return on investment.

Requirements

Tertiary qualifications in Communications, Marketing, Public Relations or a related discipline.
At least five years’ experience in a marketing, brand or communications role.
Strong experience developing and delivering marketing and communications campaigns that support growth, engagement or revenue outcomes.
A strong understanding of brand strategy, marketing principles, communications planning and best practice.
Excellent writing and verbal communication skills, with the ability to tailor messages for different audiences and channels.
Experience creating content across a range of formats, including web, social media, email and video.
Strong knowledge of digital marketing channels, including SEO, social media marketing, digital advertising and email marketing.
Experience using campaign performance data, insights and analytics to improve marketing outcomes.
Strong project management skills, including planning, budgeting, prioritisation and delivery.
Excellent stakeholder relationship skills and a collaborative, solutions-focused working style.
Confidence using digital marketing tools such as Meta Ads Manager, Google Ads Manager, Google Analytics and WordPress.
Experience using design tools such as Canva, Adobe InDesign, Illustrator or Photoshop would be highly valued.
Experience in culturally diverse and trauma-informed communications would be desirable.

Skills

Brand strategy
Marketing principles
Communications planning
Digital marketing
SEO
Social media marketing
Digital advertising
Email marketing
Campaign performance analysis
Data insights
Analytics
Project management
Budgeting
Prioritisation
Stakeholder relationship management
Meta Ads Manager
Google Ads Manager
Google Analytics
WordPress
Canva
Adobe InDesign
Illustrator
Photoshop

Location

Remote
Hybrid

Work Type

Hybrid
Flexible working

Experience Level

At least five years’ experience

Education Level

Tertiary qualifications in Communications, Marketing, Public Relations or a related discipline

Benefits

Salary packaging options to receive up to $15,900 of your salary tax-free
Industry-leading hybrid and flexible working arrangements
Access to in-house training and learning opportunities
Opportunity to work alongside professional and dedicated team members
Chance to use creative marketing strategies to support programs delivering meaningful outcomes

About the Company

Settlement Services International (SSI Group) is a community organisation and social business that supports newcomers and other Australians to achieve their full potential.
We work with people from refugee and asylum-seeking backgrounds, culturally and linguistically diverse communities, people with disability, young people, children and families to build capacity, support inclusion and help people overcome inequality.
Our work spans employment, multicultural foster care, community engagement, advocacy, disability support, international and government affairs, and thought leadership across the social services sector.
At SSI, our values are social justice, diversity, compassion, respect, quality, ethics and innovation.
We are committed to working in partnership with communities and stakeholders to create a more inclusive Australia.

Equal Opportunity

SSI strives to be an inclusive workplace for all people.
We recognise that we operate in a diverse community and welcome and encourage applications from all ages and genders, Aboriginal and Torres Strait Islander peoples, culturally and linguistically diverse groups, the LGBTIQ+ community, veterans, refugees and people with disability.
SSI is a Disability Confident Recruiter, and our Talent Acquisition team can assist with alternative formats, adjustments to the recruitment process, including the application form, and information about workplace adjustments and support networks.