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About the Role
Lounge by Zalando is an online outlet offering fashion and lifestyle products with daily, time-limited sale campaigns. This role focuses on architecting an automated engagement engine to maximize long-term customer value, driving strategic design and orchestration of the multi-channel customer journey roadmap to transform operations into a personalized, data-driven revenue engine.
Responsibilities
- Design, manage, and scale a comprehensive lifecycle automation and experimentation roadmap, prioritizing high-value customer programs across onboarding, activation, retention, and win-back segments.
- Shift customer communication focus from volume-based indicators to strict financial incrementality targets, forecasting and verifying business impact, order volume, and conversion lift.
- Define and maintain the communication matrix across all channels, establishing automated, platform-driven logic to optimize outbound touchpoints and prevent channel fatigue.
- Act as the primary strategic anchor aligning lifecycle goals with Creative, Engineering, Product, and Data Science teams to remove operational blockers and secure necessary infrastructure.
- Partner with Analytics and Data Science teams to deploy predictive models for improved audience segmentation and implement robust measurement frameworks for continuous optimization.
Requirements
- 7-8 years of strategic experience driving CRM, Lifecycle Marketing, or Customer Growth strategies, ideally within a high-volume e-commerce, subscription, or digital retail environment.
- Expert-level capabilities within enterprise marketing automation tools (e.g., Braze, Salesforce Marketing Cloud), specifically in building complex, multi-step, trigger-based lifecycle journeys.
- Strong understanding of real-time personalization logic, with functional knowledge of how dynamic scripting languages (e.g., Liquid, AmpScript), webhooks, and REST APIs are utilized to scale dynamic messaging.
- Proven experience working with incrementality modeling and data platforms.
- Sharp ability to translate complex data science metrics into executive-level performance reporting.
- Exceptional communication skills with a track record of managing up to senior executives and coordinating alignments across technical, commercial, and creative disciplines.
Skills
- CRM
- Lifecycle Marketing
- Customer Growth strategies
- Marketing automation tools
- Building complex lifecycle journeys
- Real-time personalization logic
- Dynamic scripting languages
- Webhooks
- REST APIs
- Incrementality modeling
- Data platforms
- Data science metrics translation
- Executive-level reporting
- Stakeholder management
Location
- 24 European countries
Work Type
- Full-time
Experience Level
- Senior
Benefits
- 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
- 2 paid volunteering days a year
- Employee shares program
- 40% off fashion and beauty products sold and shipped by Zalando
- 30% off Lounge by Zalando
- Discounts from external partners
- Relocation assistance available (subject to prior agreement)
- Family services, including counseling and support
- Health and wellbeing options (including Wellhub, formerly Gympass)
- Mental health support and coaching available
- Training platform
- Biannual peer-to-peer review
About the Company
- Lounge by Zalando is an online outlet for fashion and lifestyle products in 24 European countries.
- We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price.
- Our strength lies in our focus on fashion and lifestyle brands from sought-after labels to niche brands.
- Working with our brand partners, we're pioneering innovative supply-chain and production processes, creating a new way to shop for fashion - and a new way to sell it.
- Zalando's vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design.
- We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.
Equal Opportunity
- If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!
- We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions.
- To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.
- We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.
- Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion