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About the Role

Step into the future of sport retail as the Nike London Flagship Senior Head Coach — a senior deputy leader who will help shape one of Nike’s most visible retail destinations and set a new benchmark for commercial, consumer, operational and brand execution excellence. You will bring Nike’s most powerful retail stories to life through world-class Visual Merchandising, Signature Services, Nike by You, Jersey by You and Nike Stores Running Lab execution. Reporting to the Store Director, you will lead through influence, inspire through clarity and partner with store, field, EMEA and UK IRM, Marketing and Digital Brand teams to translate strategy and creative direction into premium, measurable in-store execution.

Responsibilities

Lead, inspire and develop Nike Store Athletes and leaders, creating a culture of purpose, inclusion, accountability and high performance.
Own recruitment, onboarding, coaching, succession and leadership development.
Build strong communication rhythms across Front of House, Operations, Visual Merchandising, Signature Services, Nike by You, Jersey by You and support functions.
Act as a trusted deputy to the Store Director, providing visible leadership across commercial, consumer and operational priorities.
Deliver the Nike London Flagship strategy with the Store Director, creating a consumer-led retail ecosystem that builds brand heat, membership and sustainable growth.
Drive productivity, profitability and operational discipline across key metrics, budgets, forecasts, payroll, inventory, and EBIT.
Use business, consumer and membership insights to influence product presentation, VM execution, assortment opportunities, and commercial calendar activation.
Partner with EMEA and UK IRM, Marketing, Digital Brand, VM, Concept, Operations and commercial teams to land seasonal moments, product stories and service propositions with precision.
Set clear weekly, monthly, and seasonal priorities, using performance data to unlock opportunities and maintain momentum.
Accountable for in-store execution and activation excellence at Nike London Flagship, translating agreed brand and commercial plans into premium, consumer-facing retail experiences.
Partner closely with EMEA and UK IRM, Marketing and Digital Brand teams, who lead strategy, planning, campaign development, creative direction and broader channel orchestration.
Provide store-level insight, operational feasibility, team readiness feedback and consumer response learnings so central teams can shape campaigns.
Elevate the Nike service offense through premium, personalized and sport-led experiences that increase conversion, membership revenue, linked transactions and consumer love.
Create seamless end-to-end journeys across pre-visit, in-store and post-purchase moments.
Use consumer and member insights to remove friction, deepen relationships and drive omni-channel growth.
Lead Signature Services, Nike by You and Jersey by You as distinctive flagship experiences that turn personalization into connection, participation and commercial value.

Requirements

Senior retail leadership experience in a flagship, high-volume or premium consumer environment, with exposure to commercial, operational and brand execution leadership.
Proven ability to lead large, diverse teams at pace, creating clarity, energy and accountability through others.
Strong commercial acumen across KPIs, budgets, payroll, inventory, workforce planning and operational performance.
Experience delivering digital, membership, personalization, Signature Services or omni-channel strategies in physical retail.
Sound judgement, critical thinking and the ability to solve problems, make decisions, and deliver priorities at pace.
Exceptional communication, collaboration and stakeholder management across store, field, EMEA and UK IRM, Marketing, Digital Brand, VM and functional teams.
Strong understanding of premium retail execution, seasonal brand moments, product storytelling and service experiences.

Skills

Commercial
Operational
Brand Execution
Visual Merchandising
Signature Services
Nike by You
Jersey by You
Nike Stores Running Lab
Leadership
Inclusion
Accountability
High Performance
Recruitment
Onboarding
Coaching
Succession Planning
Leadership Development
Communication
Productivity
Profitability
Operational Discipline
Budget Management
Forecasting
Payroll Management
Inventory Management
EBIT
Business Insights
Consumer Insights
Membership Insights
Product Presentation
Assortment Planning
Commercial Calendar Activation
Seasonal Moments
Service Propositions
Performance Data Analysis
Brand Activation
Retail Experience Design
Stakeholder Management
Problem Solving
Decision Making
Critical Thinking
Service Offense
Personalized Experiences
Sport-led Experiences
Conversion Optimization
Membership Revenue Growth
Linked Transactions
Consumer Satisfaction
Omni-channel Growth
Personalization
Commercial Value Generation

Location

London

Work Type

Full-time

Experience Level

Senior
Senior retail leadership

About the Company

Nike is a global leader in athletic footwear, apparel, equipment, and accessories.