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About the Role

The Director of Marketing will serve as the on-the-ground marketing lead at Driftwood Golf and Ranch Club, developing and executing the property’s sales and marketing program. This role involves managing day-to-day marketing efforts and supporting the sales team.

Responsibilities

• Provide brand and marketing expertise for initiatives such as collateral development, communications, event planning, and overall presentation.
• Create communications related to sales and marketing initiatives.
• Support writing and communication projects.
• Conduct market research, gather insights, and provide input into strategic planning.
• Develop marketing plans and budgets to align with sales initiatives.
• Collaborate with the sales team to drive engagement and strategy implementation.
• Project manage the creation and management of print and digital assets.
• Manage the CMS and listing inventory on the property website.
• Coordinate photography and videography for the property.
• Manage social media accounts.
• Provide onsite support and coordination for corporate-led events.
• Oversee inventory and assets for digital sales tools and resources.
• Manage CRM input and reporting dashboards, analyze data, and provide reporting to support sales direction and new marketing initiatives.
• Oversee new product launch material development and design.
• Evaluate marketing needs as the property transitions through lifecycles.
• Perform additional marketing duties as needed.

Requirements

• Bachelor’s degree with a focus on business and marketing preferred.
• Minimum of 8 years in marketing, representing high-end luxury properties or relevant industry.
• Experience partnering and/or working with a Sales teams is a plus.
• Knowledge of construction, architecture, and design is a plus.
• Computer literate in Microsoft Office (PowerPoint, Word, Excel), and Adobe Creative Suite (InDesign, Illustrator, Photoshop), as well as Apple products and services.
• Track record of producing and presenting marketing assets in a fast-paced and agile environment.
• Flexibility and ability to pivot to new projects.
• Desire to work in a fast-paced environment.
• Positive attitude, professional demeanor, and exceptional communication and interpersonal skills.
• Ability to work in a team environment.
• Ability to stay calm and focused during busy periods.
• Ability to read, write, speak, and understand English; additional languages preferred.
• Ability to work flexible work hours/schedule including evenings, weekends, and holidays.
• Ability to meet the physical demands of the position including working indoors and outdoors in all weather conditions, standing, walking, and moving for extended periods, and lifting and carrying items over fifty (50) pounds.

Skills

• Marketing strategy
• Cross-departmental project management
• Sales skills
• Writing
• Communication
• Attention to detail
• Organizational skills
• Discipline
• Creativity
• Ability to handle multiple tasks simultaneously
• Ability to balance a variety of roles
• Ability to establish and foster effective working relationships
• Microsoft Office (PowerPoint, Word, Excel)
• Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Apple products and services
• CMS management
• CRM input and reporting
• Data analysis

Location

• Driftwood Golf and Ranch Club, Austin, TX

Work Type

• Full-Time

Experience Level

• 8 years in marketing

Education Level

• Bachelor's degree in business and marketing preferred

Benefits

• Competitive Pay
• Medical, Dental, and Vision Benefits (Full-Time Year Round Only)
• 401k Contribution (Full-Time Year Round Only)
• Paid Time Off and Paid Holidays (Full-Time Year Round Only)
• Employee Meals
• Referral Incentives
• Recognition Programs
• Holiday Pay
• Professional development and upward mobility opportunities
• Work-Family Culture

About the Company

• Discovery Land Company is a U.S.-based real estate developer and operator of private residential communities with a world-renowned portfolio of domestic and international properties.
• The mission of Discovery Land Company is to create one-of-a-kind environments that provide individuals and families the freedom, security, and resources to learn, grow, and play in some of the most beautiful places in the world.
• Driftwood Golf & Ranch Club is a private, 800-acre community featuring a championship 18-hole golf course, vineyards, and natural landscapes.
• The club is located just 25 minutes outside of Austin, TX.