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About the Role

GeoEdge is seeking a Product Marketing Manager to lead go-to-market strategy, positioning, and messaging for its product portfolio, with a significant focus on mobile and app security solutions. This strategic role bridges Product, Marketing, and Sales, defining market understanding, compelling positioning, and translating technology into customer value. It offers high impact and ownership, working with senior leadership to shape market narrative and product direction. Expertise in the mobile app ecosystem, including app developers, in-app advertising, mobile monetization, SDKs, mediation, and ad tech, is crucial.

Responsibilities

Own product positioning, messaging, and value proposition across GeoEdge's product portfolio.
Lead the go-to-market strategy and execution for new products, features, and major releases.
Become GeoEdge's internal expert on the mobile app and in-app advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities.
Act as the voice of the customer by bringing market insights directly into Product discussions.
Partner closely with Product Managers throughout the product lifecycle — from discovery and validation to launch and adoption.
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
Support Sales on strategic opportunities, customer presentations, and competitive deals.
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.

Requirements

4+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company.
Hands-on experience in the mobile app ecosystem and in-app advertising is required.
Experience in ad tech, app security, cybersecurity, fraud prevention, trust & safety, or digital risk is a strong advantage.
Strong understanding of app monetization, mobile advertising, SDKs, mediation platforms, ad networks, and the broader mobile advertising ecosystem.
Proven experience developing product positioning, messaging, and go-to-market strategies for technical products.
Excellent written, verbal, and presentation skills in English.
Ability to translate complex technical capabilities into clear, compelling customer value.
Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities.
Experience working cross-functionally with Product, Marketing, Sales, and Customer Success.
Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment.

Skills

Product Marketing
Product Management
Go-to-market strategy
Positioning
Messaging
Value proposition
Mobile app ecosystem
In-app advertising
Ad tech
App security
Cybersecurity
Fraud prevention
Trust & safety
Digital risk
App monetization
Mobile advertising
SDKs
Mediation platforms
Ad networks
Market research
Competitive analysis
Sales enablement
Campaign development
Content creation
Thought leadership
Customer feedback analysis
Analytical skills
Written communication
Verbal communication
Presentation skills

Location

Remote

Work Type

Remote
Full-time

Experience Level

4+ years of experience

About the Company

At GeoEdge, we're on a mission to make the digital ecosystem safer.
We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats — creating safer, higher-quality digital experiences at scale.
We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning.
You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses.
If you're passionate about the mobile ecosystem, enjoy turning complex technology into powerful market stories, and want to play a key role in shaping the future of digital security, we'd love to hear from you.