Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role serves as the primary strategic lead for the Growth Department, overseeing internal and external teams to maximize efficiency and drive growth. You will manage the paid media budget, align strategies across major acquisition platforms, and ensure data integrity from lead generation to closed case.

Responsibilities

• Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies strictly accountable to performance benchmarks.
• Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste.
• Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms.
• Hold full authority over paid media budget allocation, spend approval, and scaling strategies.
• Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending.
• Produce and present strategic budget optimization recommendations to the Director and senior leadership.
• Partner with the Marketing Technologist to execute the strategic implementation of HubSpot as the core marketing automation engine.
• Understand data flows between HubSpot and Salesforce infrastructure to maintain clean data hygiene.
• Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity.
• Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity.
• Lead the presentation of the weekly Growth Department data deck.
• Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives.
• Implement automation, advanced tracking models, and analytics tools to eliminate attribution blind spots and scale paid media operations efficiently.

Requirements

• Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts.
• Final approval rights on scaling decisions and high-level marketing expenditures.
• Full accountability for paid media ROI and growth performance.
• Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations.
• Audit and optimize external agency account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding.
• Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates.
• Deliver a daily report on digital media performance every morning by 10 am CT.
• Deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting.
• Computer: Intel i5 (8th Gen+) or AMD Ryzen 5 (3000+), or Mac M1+. Min. 8 GB RAM, 256 GB SSD.
• OS: Windows 11 or macOS.
• Monitors: Two screens required.
• Headset: USB wired or wireless.
• Internet: Wired connection, at least 20 Mbps.

Skills

• HubSpot
• Salesforce
• Power BI
• Data analytics
• Attribution modeling
• Cross-departmental business intelligence
• Paid media budget management
• Growth strategies
• Agency management
• Agency auditing
• Leadership
• Communication
• Executive-level presentation

Location

• Remote

Work Type

• Full-Time Employee
• Remote

Experience Level

• DOE

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Mental health support
• Continuing education allowance
• Home office allowance

About the Company

• Collaborative, mission-driven culture with a fast-paced startup dynamic.