Marketing Operations & Campaign Manager at Vapi | San Francisco, CA | Rezi

Marketing Operations & Campaign Manager at Vapi

Marketing Operations & Campaign Manager

Vapi · San Francisco, CA

1 weeks ago

Marketing Operations & Campaign Manager

Vapi · San Francisco, CA

10 days ago
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About the Role

Vapi is seeking an individual to build systems that identify, enrich, and convert target developers and businesses, leveraging and unlocking the potential of our data stack to match our rapid Go-To-Market growth in the exploding Voice AI market.

Responsibilities

  • Own workflow and email operations in Hubspot
  • Own email deliverability, including monitoring domain reputation, bounces, and spam complaints, and governing send frequency
  • Execute lifecycle and nurture campaigns, supporting behavioral trigger workflows, onboarding sequences, and nurture tracks by segment
  • Collaborate with RevOps on the segmentation taxonomy (ICP tiers, personas, verticals, lifecycle stages)
  • Maintain lifecycle stage definitions (MQL/SQL/etc.) and monitor stage-to-stage conversion to identify lead stalling points
  • Surface engagement signals (webinar attendance, high-intent page visits) and maintain high-intent alerts
  • Run pre-launch QA as a gated process, including UTM/link checks, rendering tests, list validation, and suppression logic
  • Own webinar and event operations end-to-end, including registration, attendance tracking, post-event automation, and conference lead capture against a defined turnaround SLA
  • Ensure campaign data consistency across Hubspot and Salesforce for reliable downstream reporting
  • Maintain funnel dashboards and stage-conversion reporting, and run the recurring marketing-sales funnel review
  • Own campaign performance reporting and stakeholder requests, building self-serve dashboards
  • Ensure HockeyStack inputs are clean and surface attribution outputs into team reporting
  • Make campaign influence visible on opportunities for accurate pipeline reporting

Requirements

  • 5+ years of experience in campaign management, marketing operations, revenue operations, or a related function at a high-growth company with an agent-forward approach
  • Fluency in UTM structures, attribution models, and campaign tracking best practices
  • Comfortable in spreadsheets, capable of writing basic SQL, and skilled at identifying signal in noisy data
  • Experience building or prototyping AI-powered workflows using LLM APIs, Claude Code, etc.
  • Deep expertise in Hubspot, including programmatic data extraction via its API
  • Proficiency in Salesforce, including maintaining database hygiene and setting up CRM integrations
  • Strong focus on data quality, including enrichment rates and match rates
  • Ability to prioritize ruthlessly and operate autonomously in a fast-paced environment

Skills

  • Campaign Management
  • Marketing Operations
  • Revenue Operations
  • UTM Structures
  • Attribution Models
  • Campaign Tracking
  • Spreadsheet Analysis
  • SQL
  • AI-powered Workflows
  • LLM APIs
  • Claude Code
  • Hubspot
  • Hubspot API
  • Salesforce
  • CRM Integrations
  • Data Quality Management
  • Data Enrichment
  • Data Hygiene

Location

  • Remote

Work Type

  • Full-time

Experience Level

  • 5+ years

Benefits

  • Competitive salary
  • Excellent equity ownership
  • Comprehensive health coverage (Medical, dental, and vision)
  • Quarterly off-sites
  • Flexible time off
  • Catered meals
  • Transportation
  • Gym membership
  • $10k annual L&D budget

About the Company

  • Vapi provides Voice AI that resolves, not transfers, enabling voice agents that understand businesses and can resolve issues efficiently.
  • The company has processed 1 billion calls, has 1 million developers, and achieved 10x enterprise ARR growth.
  • Customers include Amazon Ring, ServiceTitan, New York Life, Intuit, and Kavak.
  • Vapi recently raised a $50M Series B led by Peak XV Partners, with participation from Bessemer Venture Partners, Kleiner Perkins, M12 (Microsoft's Venture Fund), and Y Combinator, bringing the total raised to $72M.
  • Vapi's mission is to build the human interface for every business.
  • The company fosters an ownership culture, with many team members being previous founders.
  • The founding team consists of Jordan and Nikhil.