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About the Role
This role focuses on increasing the renewal rate of auto insurance policies by promoting measures to strengthen relationships with policyholders and improving the UI/UX of web pages. It's a crucial position contributing to the company's revenue and future growth, offering practical experience in data analysis and marketing.
Responsibilities
- Planning and executing CRM initiatives using digital communication (e.g., email, LINE, SMS) for policyholders during their contract period.
- Planning and executing measures to increase renewal contract rates using digital communication and mailings for policyholders during their renewal period.
- Planning and executing UI/UX improvement measures for the renewal procedure web pages (dynamic/static).
- Measuring the effectiveness of implemented measures and planning/executing improvements.
- Creating and presenting proposals for measures and reports after implementation.
- Analyzing policyholder data necessary for executing highly accurate actions.
Requirements
- Minimum of 3 years of experience in one of the duties described in the job description.
- Over 3 years of experience in marketing.
- Knowledge and work experience with digital marketing tools.
- Ability to plan, verify, analyze, create reports, and present.
- Ability to manage the PDCA cycle independently.
- High communication skills.
- High motivation to achieve goals.
- Flexibility to embrace and execute change positively.
Skills
- Digital marketing tools
- Data analysis
- Marketing
- CRM
- UI/UX improvement
- Proposal creation
- Report creation
- Presentation
- Communication
Location
- Shirokane Office (initial employment)
- Relocation to company-determined work locations may be ordered.
Work Type
- Full-time
- Flextime available
Experience Level
- 3+ years of experience in marketing
- 3+ years of experience in relevant duties
Salary/Compensations
- Commensurate with current annual income, abilities, and experience, as per company regulations.
About the Company
- AXA General Insurance Japan was established as a Japanese subsidiary in 1998, a wholly-owned subsidiary of the AXA Group.
- Began full-scale sales of the "AXA Direct Comprehensive Automobile Insurance" product in April 1999.
- AXA Holdings Japan Co., Ltd. was established in April 2019, and general insurance operations are conducted as its subsidiary.
- Strives to provide products and services that meet customer needs by utilizing data science and establishing systems that link customer feedback to product and service improvements.