About the Role
We are seeking an experienced Brand Licensing & Partnerships Manager to lead the development and management of strategic licensing and partnership opportunities across our portfolio of luxury interior design brands. You will be responsible for identifying new commercial opportunities, securing licensing agreements, managing existing partnerships, and ensuring all licensed products and collaborations reflect the integrity, quality, and positioning of our brands.
Responsibilities
- Develop and implement the licensing strategy across the brand portfolio for product categories and partners.
- Conduct market analysis to identify emerging opportunities and category expansion potential.
- Build a pipeline of targeted licensing opportunities across product categories, territories, and channels.
- Pitch our brands to prospective licensees by creating bespoke presentations.
- Manage relationships with existing licensees and strategic partners.
- Project manage a licensee from pitching, negotiating, signing the contract to onboarding, product development and marketing launch plans.
- Conduct regular business reviews and performance evaluations.
- Drive partner engagement, YOY royalty growth, and long-term relationship development.
- Resolve commercial, operational, and brand-related issues.
- Lead licensing negotiations, including commercial terms, royalty structures, minimum guarantees, and contract renewals.
- Work with the legal team to draft, review, and execute agreements.
- Ensure compliance with contractual obligations and performance requirements.
- Monitor royalty reporting, revenue performance, and contractual milestones.
- Collaborate with design and brand/marketing teams to guide licensed collections from concept to launch.
- Act as a brand guardian, ensuring all licensed products maintain design integrity and quality standards.
- Partner closely with legal, design, marketing, sales, operations, and finance teams.
- Approve launch plans, trade events, and marketing initiatives with licensing partners.
- Facilitate communication between internal stakeholders and external partners.
- Track licensing revenue, royalties, forecasts, and key performance metrics.
- Prepare regular reports for senior leadership.
- Monitor market performance and identify opportunities for optimisation.
- Manage licensing budgets and revenue targets.
Requirements
- Proven experience working in a Business Development role (ideally within licensing or interiors industry).
- Previous experience of working as a Licensing/Partnerships Manager or experience in deal structuring and negotiating.
- Self-starter with excellent commercial acumen and a growth mindset.
- Highly self-motivated, good at negotiating with strong interpersonal skills and the ability to relate to local cultural aspects.
- Confidence in capability to craft and deliver presentations at senior level.
- Ability to manage multiple projects.
- Well organised with the ability to plan and deliver on tight deadlines with attention to detail.
- Strong analytical and numerical skills; ability to build and explain financial models.
- Strong spreadsheet skills, extracting commercial insight from sales performance data.
- Confidence in computer skills including, Microsoft Office, Outlook, Word, Excel and PowerPoint.
- Willingness to travel regularly to engage directly with partners.
- Strong project management skills with close attention to detail.
- Excellent presentation and communication skills.
Skills
- Negotiation
- Business Development
- Licensing
- Interiors Industry
- Deal Structuring
- Commercial Acumen
- Growth Mindset
- Interpersonal Skills
- Presentation Skills
- Project Management
- Analytical Skills
- Numerical Skills
- Financial Modeling
- Spreadsheet Skills
- Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
Location
- Voysey House, Chiswick
Work Type
- Full-time
Experience Level
- Experienced
Education Level
- Degree or equivalent level qualification
About the Company
- Sanderson Design Group plc is a luxury interior design house, home to six iconic brands with over 165 years of history: Sanderson, Morris & Co., Harlequin, Zoffany.
- Our portfolio spans fabric, wallpaper, and paint, with manufacturing capabilities through Anstey and Standfast & Barracks.
- Our purpose is to ‘bring the beautiful into people’s homes and lives’.
- We are the proud owner of one of Europe’s largest design archives, with over 75,000 historical documents and artworks.
- We also have a growing international licensing programme which supports our strategic global expansion.
Equal Opportunity
- We are committed to providing equal opportunities to all and we welcome applications from candidates with diverse backgrounds.
