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About the Role

Lead social strategy across key clients, focusing on campaign-driven work within Integrated Agency Teams (IATs). Translate brand and paid campaigns into effective, culturally relevant, social-first ideas and executions, acting as a confident voice in cross-functional settings.

Responsibilities

• Lead the social workstream within IATs, ensuring integrated campaigns translate into strong social executions
• Develop and optimize social strategies aligned to campaign objectives and KPIs
• Partner closely with other IATs, as well as internal Account, Creative, Paid Media, and Influencer teams to deliver cohesive work
• Advocate for social best practices and push work forward with confidence and clarity
• Act as an authoritative voice in meetings, comfortable operating “toe-to-toe” with stakeholders
• Balance conviction with diplomacy, and able to challenge thinking without being overly bullish
• Apply strong strategic thinking grounded in human behavior, culture, and platform dynamics
• Ensure your POV is heard while building trust and strong cross-functional partnerships
• Brief creators and guide content development to deliver high-quality, insight-driven work
• Use performance data and social analytics to inform optimization and creative direction
• Communicate clearly and confidently with senior stakeholders, adapting style to the room
• Foster collaboration across teams with a people-first mindset
• Navigate competing priorities, personalities, and evolving demands effectively
• Manage multiple workstreams in a fast-paced environment with frequent status updates
• Stay adaptable and resilient as priorities shift and new challenges emerge
• Manage and mentor Social Strategists and Managers, elevating team output and growth

Requirements

• 7–9+ years in social marketing
• Prior experience working within Integrated Agency Teams (IATs)
• Strong background in owned, earned, and organic social (required)
• Experience translating brand and paid campaigns into social-first content

Location

• New York

Work Type

• Hybrid
• Full time
• Permanent

Experience Level

• Associate Director

Salary/Compensations

• $94,875-$138,000

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

About the Company

• At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.

Equal Opportunity

• Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
• Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.