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About the Role

In an era of audience fragmentation and evolving media consumption habits, ensuring the accessibility and discoverability of CBC/Radio-Canada’s content is at the core of our mandate. In this role, you ensure the strategic alignment as well as the commercial and operational optimization of traditional distribution and digital ecosystems, while fostering a culture of innovation and collaboration. You play a central role in expanding the reach and prominence of our services, content, and brands by optimizing our partnerships and navigating with agility within a complex business environment.

Responsibilities

Drive the evolution of distribution models by continuously analyzing market trends, technological innovations, relevant legislation and regulation, and new content consumption patterns.
Maintain close relationships with key partners to identify and capture new business opportunities.
Develop and execute strategies to optimize the visibility and discoverability of our content within distributor interfaces.
Lead and oversee negotiations for complex, multiplatform distribution agreements with broadcasting distribution undertakings (BDUs) and virtual BDUs.
Evolve contractual frameworks to reflect new commercial realities and maintain deal coherence.
Ensure commercial cohesion between traditional and digital distribution.
Collaborate closely with various internal teams to align stakeholders around distribution initiatives.
Define and track key performance indicators and financial budgets and forecasts.
Standardize and optimize internal processes for partner evaluation and onboarding.
Inspire, guide, and coach a dynamic team navigating a rapidly shifting market environment.
Act as a change agent to support the department and the organization through an essential cultural transformation, stimulating innovation and collaboration.

Requirements

University degree and a minimum of 10 years of experience in content distribution management, commercial partnerships, or a related sector in the media.
Deep knowledge of the Canadian media landscape, including traditional (with strong regulatory knowledge) and digital distribution ecosystems, as well as their products and competitive dynamics.
Proven track record in closing complex, high-level, multiplatform commercial agreements.
Demonstrated ability to navigate, influence, and build consensus within a matrixed and nationwide environment.
Proficiency in financial modeling, business planning, and performance management.
Proven ability to manage and collaborate with high-level professionals or experts, fostering their autonomy while ensuring strategic alignment.
Strong understanding of the digital advertising industry, ad-tech platforms, and monetization mechanisms.
Perfect bilingualism (English and French), both spoken and written, with a nuanced understanding of the specificities and sensitivities of both markets.
Candidates may be subject to skills and knowledge testing.
Criminal record check.
Other background checks may be conducted based on the operational requirements of the position.
Adherence to the Code of Conduct.
Disclosure of any potential conflict of interest.

Skills

English (Reading)
English (Speaking)
English (Writing)
French (Reading)
French (Speaking)
French (Writing)

Location

Montreal, Quebec

Work Type

Hybrid
Telework
Full time

Experience Level

10 years of experience

Education Level

University degree

About the Company

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms.
Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity.
That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country.
That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster.
For more information, visit the Diversity and Inclusion section of our website.
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website.
All employees must adhere to the Code as a condition of employment.
We also invite you to take a look at our policy on conflicts of interest.

Equal Opportunity

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity.
That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country.
That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster.
If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.