Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Haleon has an exciting opportunity for a Digital Shelf Analyst to manage the digital transformation for Ecommerce and Digital Marketing across all brands and therapeutic areas. This role is responsible for establishing an integrated digital support network for e-commerce channel development, partnering across Haleon, and executing an integrated business plan while managing strategic partner relationships.

Responsibilities

• Lead the digital capability for brand teams and key stakeholders.
• Develop a framework for marketing to build digital strategies, accounting for variables and dynamics.
• Create and pilot e-commerce initiatives.
• Feed customer insights to the commercial team's brand strategy.
• Lead the 12-month digital operational plan to deliver activities supporting the longer-term strategy.
• Represent Haleon brands to internal and external stakeholders.
• Provide forums for education and sharing of best practices to marketing teams, executive leadership, and cross-functional resources.
• Evaluate the digital strategy to optimize channel, customer, and consumer offerings.
• Lead and align multi-stakeholder relationships to ensure ongoing alignment with digital strategies.
• Inspire marketing brand teams by developing digital capabilities and strategies and growing capability through training and coaching.
• Set and achieve e-commerce operations metrics, including KPIs and service level agreements.
• Understand portfolio sets for global and local supported brands and portfolio managers.
• Coordinate translation for the market and ensure timely and accurate execution.
• Initiate and track the copy approval process for all materials in the responsible market.
• Ensure timely execution of all materials through DC and Global Platforms in responsible markets.
• Interact with local operating companies to meet customer manager needs.
• Ensure the portal (haleon.pro) is up to date and engage marketing and medical to keep the portal attractive for customers.
• Review modern technologies and explore new developments in the digital landscape to deliver communication and business objectives more effectively.

Requirements

• Bachelor's degree
• Experience in a large multi-national working environment
• Marketing experience
• Experience in multi-channel/digital marketing
• Digital course work
• Expert in digital marketing channels in sales and marketing
• Ability to influence, challenge, and gain credibility with senior commercial leaders
• Digital/social/interactive marketing experience with a clear commercial focus, including digital analytics and metrics
• Excellent communication skills, strong presentation and facilitation skills to explain/sell creative concepts
• Proven track record of driving sales performance
• Agency management experience
• Proficient in customer understanding and campaign development
• Capable of working across boundaries and functional areas
• Familiarity with copy approval process
• Experience in the Pharma sector
• Project management experience

Skills

• Digital marketing channels
• Digital analytics
• Digital metrics
• Communication
• Presentation
• Facilitation
• Customer understanding
• Campaign development
• Project management

Education Level

• Bachelor's degree
• Bachelor's degree (Marketing, Brand Management, Communications, or a Technology related field in Pharmaceuticals)

About the Company

• Haleon is a purpose-driven, world-class consumer company putting everyday health in the hands of millions.
• Our trusted portfolio of brands includes Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®.
• We combine deep human understanding with trusted science.
• Our Win as One strategy puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do.
• We have an agile, performance-focused culture.

Equal Opportunity

• Haleon is committed to mobilizing our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.
• We strive to create an inclusive culture where different backgrounds and views are valued and respected.
• We aim for Haleon to be a place where all employees feel they truly belong.
• Personal information shared during the application process is voluntary and used to meet regulatory obligations and support inclusion and belonging programs.
• Personal information provided will be kept confidential, used only for legitimate business purposes, and will never be used in making employment decisions.
• If you require a reasonable adjustment or accommodation to apply for a job at Haleon, please let your recruiter know.
• We will provide all reasonable adjustments to support you throughout the recruitment process and treat all information provided in confidence.
• The Haleon recruitment team will contact you using a Haleon email account (@haleon.com).