Social Media Manager, NFL at Rain Delay Media | New York, United States | Rezi

Social Media Manager, NFL at Rain Delay Media

Social Media Manager, NFL

Rain Delay Media · New York, United States

4 days ago

Social Media Manager, NFL

Rain Delay Media · New York, United States

5 days ago
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About the Role

We are seeking a Social Media Manager to lead the multi-platform social presence for The Schultz Report and additional NFL shows and channels. This person will own the show's voice, grow its audience, and turn long-form content into engaging short-form storytelling while staying deeply plugged into the world of NFL football.

Responsibilities

  • Own multi-platform programming, content calendar, and content strategy across all Schultz Report channels, including Instagram, TikTok, YouTube Shorts, and X.
  • Grow all show channels and maintain a consistent, active presence in the show's comments — genuinely engaging with and building the community.
  • Create, develop, and own the show's tone and voice across all platforms, maintaining editorial consistency.
  • Generate and organize ideas for social content tailored for social platforms.
  • Oversee, manage, and update the show's content calendar.
  • Attend show recordings and identify standout moments to support the show's weekly publishing cadence.
  • Timestamp video content and collaborate with editors, ensuring efficient content workflows for each platform.
  • Develop workflows and outline delivery deadlines for vertical show content across social media channels.
  • Collaborate cross-functionally with hosts, executives, and editing team to align storytelling with talent positioning and audience growth strategies.
  • Translate long-form podcast and video content into high-performing short-form storytelling, partnering with production and analytics teams to refine editorial strategy based on audience engagement.
  • Track and report on platform performance metrics, using data to inform content decisions and identify what's resonating with the audience.
  • Stay ahead of platform trends, algorithm shifts, and emerging formats, and proactively bring new ideas to the team.
  • Monitor NFL news, trends, and cultural moments in real time to identify timely content opportunities for the show.
  • Oversee ad placements and sponsorship integration across YouTube and social media channels.
  • Provide support in evaluating incoming ad opportunities, recommending rates based on analytics and projections.
  • Provide guidance to the sales team on brand deals and sponsorship alignments, ensuring content segments meet partner goals.
  • Support tentpole event activations (e.g., Super Bowl) by developing content that aligns with Schultz Report creative strategy.

Requirements

  • 4+ years in social media for a brand, creator, or media company — spanning both strategy and hands-on execution, ideally in sports, podcasts, or entertainment.
  • Detailed knowledge of all major social platforms and their best practices.
  • Excellent written and verbal communication skills.
  • A strong, distinct point of view on voice and tone.
  • A genuine love of the NFL and the game of football.
  • Experience managing content calendars and multi-platform publishing schedules.
  • Comfort working with performance data/analytics tools to guide content strategy.
  • Self-directed with strong problem-solving proficiencies.

Skills

  • Social media strategy
  • Content calendar management
  • Content strategy
  • Community engagement
  • Content creation
  • Video editing collaboration
  • Workflow development
  • Data analysis
  • Trend monitoring
  • NFL knowledge
  • Sponsorship integration
  • Sales guidance

Experience Level

  • 4+ years

Benefits

  • All benefits mandated by applicable state law

About the Company

  • Rain Delay Media is an award-winning production company powering sports' biggest athletes and creators across YouTube, podcasts and social media, including Road Trippin' with Richard Jefferson & Kendrick Perkins, Kickin' It with Deestroying and Club 30 with Henrik Lundqvist.