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About the Role
As Sales Manager for UK Metals Expo, you will drive revenue growth by selling exhibition space, sponsorship packages, and digital opportunities to organizations within the metals ecosystem. You will combine new business development with account management to foster long-term relationships and ensure the event's continued success.
Responsibilities
- Own and deliver a personal revenue target for stand space, sponsorship, and digital media.
- Proactively generate new business through outbound calling, email, social selling, and video meetings.
- Manage and grow a portfolio of existing exhibitors and sponsors, focusing on renewal, upsell, and multi-year agreements.
- Sell exhibition stands, sponsorship packages, and year-round digital and lead-generation products.
- Build and maintain strong relationships with key decision-makers across the metals industry.
- Meet exhibitors and prospects face-to-face to present proposals and close deals.
- Maintain an accurate and up-to-date pipeline in the CRM, including activity logging, forecasting, and reporting.
- Hit agreed daily activity KPIs when in the office.
- Collaborate with the Event Director and marketing team to identify target segments, shape campaigns, and contribute ideas for new features.
- Collaborate with operations and customer success to ensure a smooth customer journey.
- Stay informed about market developments in the metals and industrial sectors to identify new revenue opportunities.
- Represent Easyfairs professionally at industry events and meetings, acting as a brand ambassador.
Requirements
- Minimum 3 years’ B2B sales experience with a track record of meeting or exceeding revenue targets.
- Experience in event/exhibition sales or selling to industrial/manufacturing sectors.
- Proven experience in new business development (outbound calling, prospecting, pipeline building).
- Experience in account management, including renewals and upselling.
- Confident and professional communication skills, both written and verbal.
- Ability to engage senior decision-makers.
- Comfortable selling via phone, video calls, email, and in person.
- Strong negotiation and closing skills with a consultative, needs-based approach.
- Good organisation and time-management skills.
- Willingness to travel within the UK for client meetings and to attend industry events.
- Experience working with or selling into the metals, engineering, manufacturing, construction, or broader industrial sectors.
- Knowledge of key themes in the metals industry such as sustainability, circular economy, net zero, supply chain resilience, productivity, and automation.
- Familiarity with working to structured activity KPIs and comfortable in a performance-driven environment.
- Experience using a CRM system for pipeline management and reporting.
- Ability to interpret basic market data to identify new opportunities.
Skills
- B2B sales
- Event/exhibition sales
- New business development
- Account management
- Communication (written and verbal)
- Negotiation
- Closing deals
- Consultative selling
- Organisation
- Time management
- CRM systems
- Market data interpretation
Location
- UK
Work Type
- Hybrid working
- Travel within the UK
Experience Level
- Minimum 3 years’ B2B sales experience
Benefits
- Birthday Day off
- Flexible working
- Hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy for professional development
- Specialist external performance coach services
- Employee assistance programme
- 24/7 access to virtual GP service
- Long service awards
- Pension with salary sacrifice option
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials
About the Company
- Easyfairs is a global event company based in Europe and the USA, organizing and hosting over 200 events worldwide and managing eight venues.
- The company's passion is bringing business communities and communities of interest together.
- Easyfairs aims to simplify customers' lives and increase their return on investment through all-in formulas, advanced technology, and a customer-centric approach.
- The Easyfairs Group employs over 900 talents.
- Recognized as Belgium’s “Entrepreneur of the Year®” in 2018 and a Deloitte “Best Managed Company” for seven consecutive years (2019-25).
- Ranked 11th among the world's leading exhibition companies.
- Listed on the "Sunday Times Best Place to Work 2025".
Equal Opportunity
- Easyfairs is passionate about fostering a diverse, equitable, and inclusive environment.
- Easyfairs is a proud Equal Opportunity Employer.