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About the Role

This role involves working closely with Senior Leaders, the Regional Office, and the Marketing team to drive the resort's financial performance through innovative marketing and communication strategies. You will develop relationships with media and agencies, build sales and marketing leadership, inspire the marketing team, and oversee marketing and PR strategies, including social media. The role also includes establishing and maintaining relationships with industry influencers and partners, ensuring a consistent brand image across all activities.

Responsibilities

Manage, develop, and implement a marketing and communications strategy for the property.
Manage brand, advertising, marketing, creative, and media buying.
Maintain and direct all third-party related agencies.
Manage an effective e-Communications and social media strategy.
Identify potential sponsorship and promotional opportunities.
Manage strategic business alliances and relationships.
Monitor industry trends and keep senior managers appraised of brand perceptions and potential issues.
Liaise and meet regularly with General Managers and Department Heads.
Effectively communicate with all levels and manage reports.
Be a Brand ambassador.
Participate in the preparation of the annual departmental operating budget, marketing plan, business plan, and financial plans.
Create and implement PR plans and set budgets to promote room, food & beverage, and spa.
Ensure dispatch and strong influx of relevant information to key media.
Pitch stories to English and Arabic titles and develop PR coverage reports.
Manage media inquiries and interview requests.
Coordinate photo shoots, promotional videos, and events.
Be the guardian of the hotel's social media platforms.
Develop social media campaigns to achieve exposure and drive followers.
Develop and plan social media calendar and post daily feeds for social media channels.

Requirements

8+ years of international marketing and communications experience.
Previous experience as Director of Marketing in a luxurious hotel/resort brand.

Skills

Marketing strategy
Communications strategy
Brand management
Advertising
Media buying
E-Communications
Social media strategy
Sponsorship
Promotional opportunities
Public Relations (PR)
Budget management
Media relations
Content creation
Social media campaigns
Social media calendar management

Location

Dubai

Work Type

Full-time

Experience Level

8+ years

Education Level

Bachelor's degree or equivalent international degree in Marketing, Business or Commerce

About the Company

Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality.
Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony.
We believe every journey should leave a lasting impression — for our guests and for our people.
Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises.
Anantara offers a career without limits for those driven by a passion for generosity, warmth, and heartfelt hospitality.