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About the Role

The Strategy Manager plays a pivotal role in developing impactful division or initiative strategies to support REI’s long-term objectives. This role partners across the organization to translate strategy into actionable plans, facilitate cross-functional planning, and drive momentum on high-impact initiatives. The position combines strategic thinking with analytical rigor to ensure initiatives are grounded in robust frameworks and deliver measurable impact. The Strategy Manager also leads REI’s competitive strategy efforts, monitoring industry trends, identifying threats and opportunities, and delivering actionable recommendations.

Responsibilities

Support enterprise strategy development and planning to create REI's long term vision, 3-year strategic plans and economic model, and annual plan and priorities.
Conduct targeted analyses to support enterprise, divisional, and initiative strategy development.
Support executive leadership to define, progress, and bring critical strategic initiatives to life, enabling alignment, driving progress, and fostering accountability.
Serve as a thought-leader for macro, consumer, and market insights, synthesizing trends and identifying opportunities and risks that influence current and future initiatives and strategic positioning.
Advise and engage senior leaders on key competitive and industry developments.
Build effective collaboration across divisions, influencing stakeholders and driving alignment, decision-making, and accountability on strategic priorities.
Influence stakeholders and promote adoption of strategic priorities.
Support developing strategic content and process to create internal communications and Board of Directors content.

Requirements

BS or BA in a related field (business, economics, etc.), MBA preferred
Demonstrated industry and competitive analysis, modeling, and financial analysis skills (7+ years)
Strategic thinker and intellectually curious problem solver, able to identify and translate ambiguous problems/opportunities into actionable work by articulating a clear point of view and breaking it down with hypotheses and frameworks
Strong analytical capabilities, balancing analysis with judgment to uncover insights and drive decision-making
Ability to generate actionable insights
Challenges assumptions and pushes thinking forward by collaborating and influencing effectively, while remaining flexible in one’s viewpoints
Ability to synthesize complex information into digestible, easy to understand content and communications, with clear and succinct narrative and compelling visuals for senior leader audiences
Demonstrate enterprise thinking (connecting/balancing division and co-op strategy, connecting dots across teams and efforts) and anticipating how decisions in one area affect the other
High energy and positive mindset with a 'can do' attitude
Proven ability to work in a fast-paced, changing environment, and effectively manage and meet multiple, simultaneous deadlines with minimum assistance
Strong interpersonal skills and ability to build rapport and collaborate with internal and external partners
Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals
Consolidates information from various sources including feedback from others to reach sound decisions
Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
Highly proficient in Microsoft Excel and Powerpoint
7+ years work experience within the retail / consumer, finance, or management consulting fields
Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
Experienced with AI productivity tools (Copilot, etc.)

Skills

Industry analysis
Competitive analysis
Modeling
Financial analysis
Strategic thinking
Problem solving
Analytical capabilities
Synthesizing complex information
Communication
Collaboration
Interpersonal skills
Microsoft Excel
Microsoft Powerpoint
AI productivity tools

Experience Level

7+ years

Education Level

BS or BA in a related field
MBA preferred

Salary/Compensations

$98,300.00 - $157,400.00 per year

Benefits

Generous employee discount
Access to health benefits
Retirement savings plan
Accrued time off

About the Company

At REI, we believe the outdoors is for all.
We are committed to becoming a fully inclusive, anti-racist, multicultural organization.
We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives.
Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life.
To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Equal Opportunity

We are committed to practices that promote pay equity and transparency.
As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements.
Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.