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About the Role

As a Demand Gen Marketer at Pogo, you will own B2B paid acquisition for a select, high-value audience across digital, out-of-home, and unconventional channels. You will run and shape paid strategy with ownership over budget and performance, working on a product with strong market pull and blending strategy with execution.

Responsibilities

• Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels.
• Develop creative targeting strategies, including geo-targeted campaigns around industry events, hyper-targeted ads by company and title, and timing-based plays.
• Contribute to channel and budget strategy, including testing, scaling, and cutting initiatives.
• Apply analytical rigor to all spend decisions, focusing on CAC, ROAS, pipeline contribution, and attribution.
• Partner with marketing, sales, and design teams on landing pages, ad creative, and full-funnel optimization.
• Test, iterate, and scale successful strategies.

Requirements

• 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend.
• Experience running multiple paid channels, including LinkedIn and Meta.
• Proven ability to back spend decisions with data (CAC, ROAS, pipeline contribution, attribution).
• Experience in a fast-growing organization with a high degree of ownership.
• Ability to thrive with autonomy and independently identify opportunities, make decisions, and execute quickly.
• Willingness to work beyond traditional 9-to-5 hours, with a flexible schedule that allows for productivity.
• Enjoy operating with rigor and defending decisions with data.
• Comfort with rapidly changing budgets, channels, and priorities.

Skills

• B2B paid acquisition
• Paid social (LinkedIn, Meta)
• Out-of-home advertising (billboards, direct mail)
• Data analysis (CAC, ROAS, pipeline contribution, attribution)
• Targeting strategies
• Budget management
• Landing page optimization
• Ad creative development
• Full-funnel optimization
• AI tools in marketing workflows (bonus)
• Marketing to data/insights buyers, market researchers, or brand teams (bonus)

Location

• Remote

Work Type

• Full-time

Experience Level

• Mid-level

Benefits

• Unlimited PTO
• Minimum 20 days vacation policy

About the Company

• Pogo is a company with a product that has strong market pull and growing enterprise demand.
• The team is highly analytical and product-minded, caring deeply about measurement, iteration, and craft.
• The company operates with efficiency and accountability, scrutinizing every dollar spent.