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About the Role

This role focuses on leading regional marketing growth strategies and supporting marketing campaigns and sales efforts within the eastern AMR region. The position requires a deep understanding of the genomics landscape and the ability to develop and execute product market strategies.

Responsibilities

• Develop and implement comprehensive marketing strategies translated to operational plans in the AMR East region, focusing on sales growth and profitability.
• Apply regional market knowledge and customer insights to develop marketing strategies and identify growth opportunities targeting vital local customers.
• Communicate global messages and manage local deployment plans throughout the AMR East region.
• Understand regional market trends and opportunities for technology and products, developing strategies coordinated with the central marketing team.
• Collect, evaluate, react to, and communicate field information to global teams, ensuring customer feedback influences product development strategy and roadmap.
• Pilot, incubate, iterate profitable local programs/initiatives, and implement global marketing/commercial marketing programs in the region.
• Implement and maintain consistency of central marketing SOPs, standards, and measurement metrics in the AMR East region.
• Ensure the company’s core value, brand, ethos, and tone of voice are applied and consistent in the AMR East region, following central marketing guidelines.
• Create and manage regional marketing activities in collaboration with regional Marketing Operations and Events teams.
• Identify local demand-generation marketing campaigns to support regional business growth in consultation with commercial leaders and central marketing teams.
• Support the Marketing Operation team in formulating and monitoring the budget for marketing plan execution.
• Track and report on marketing campaign results using agreed KPIs.
• Deliver global and regional-focused sales trainings and programs.
• Provide regular training and support to regional channel partners and implement marketing channel partner initiatives.
• Provide local competitor information and sales tools to regional sales teams to help position and sell the company’s product portfolio.
• Support the creation and/or delivery of marketing materials/collaterals (digital and print; English and/or translated).
• Attend customer meetings and presentations to support sales.
• Partner with thought leaders to build and lead collaboration opportunities that support commercial goals.
• Set, communicate, and maintain timelines and priorities, including expectation management on multiple projects.
• Perform any other duties as might be required within the remit and responsibilities of the post.

Requirements

• Solid understanding of the life science/genomic market in the AMR East region.
• Market knowledge and experience in LATAM region is helpful.
• Confirmed marketing experience (5-8+ years) within a life science and/or genomic sequencing industry.
• Demonstrable experience in the development of strategic and execution of tactical marketing plans.
• Experience in working with channel partners (such as distributors, dealers etc).
• Experience working in a global and matrixed environment, with the ability to influence across an organization at all levels.
• Previous experience in a highly matrixed organization is preferred.
• Excellent organization and presentation skills.
• Outstanding written and verbal communication skills.
• Strong project management skills.
• A passion for driving activities to a high-reaching timescale.
• A detailed, focused, and analytical approach to problem solving.
• Comfortable with travel up to 30-40% within the region.

Skills

• Product market strategy development
• Regional strategy planning
• New product introduction strategy
• Market penetration growth
• Marketing plan development
• Customer insights utilization
• Global message communication
• Local deployment plan management
• Market trend analysis
• Field information collection and communication
• Customer feedback analysis
• Product development strategy influence
• Commercial goal setting
• Program piloting and incubation
• Marketing SOP implementation
• Brand consistency management
• Marketing campaign management
• Demand generation campaign identification
• Budget formulation and monitoring
• KPI tracking and reporting
• Sales training delivery
• Channel partner support
• Competitor information analysis
• Sales tool provision
• Marketing material creation
• Customer meeting support
• Thought leader partnership
• Project timeline and priority management
• Expectation management

Location

• AMR East region

Work Type

• Remote

Experience Level

• 5-8+ years marketing experience
• Experience in global and matrixed environments
• Previous experience in a highly matrixed organization preferred

Salary/Compensations

• $140,000 - $175,000 USD

Benefits

• Annual bonus
• Stock awards
• Healthcare benefits
• 401(k) plan with company match
• Short-term disability coverage
• Long-term disability coverage
• Basic life insurance
• Commuter benefits

About the Company

• Oxford Nanopore has developed a new generation of nanopore-based sensing technology for faster, information-rich, accessible and affordable molecular analysis.
• The technology is used to understand and characterise the biology of humans, animals, plants, bacteria, viruses, and diseases such as cancer.
• By enabling biological insights, we strive to improve life on Earth and beyond.
• Our goal is to bring the widest benefits to society through enabling the analysis of anything, by anyone, anywhere.
• The first application is DNA/RNA sequencing, and the technology is in development for the analysis of other types of molecules including proteins.
• With a thriving culture of ambition and strong innovation goals, Oxford Nanopore is a UK headquartered company with global operations and customers in more than 125 countries.

Equal Opportunity

• We are proud to be an equal opportunity employer. We select and employ candidates only in accordance with their merits, qualifications, and abilities to perform the duties of the job regardless of gender, marital status, race, religion, color, age, disability, sexual orientation, military or veteran status.
• If you require an accommodation to complete the application or interview process, please contact human.resources@nanoporetech.com