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About the Role

Corporate Traveller is the largest global business travel management company. As Acquisition Senior Marketing Manager for CT UK, you will own the end-to-end planning and execution of UK growth marketing, from demand generation campaigns and partner/referral programmes through to full-funnel performance and brand presence. You will manage a team of three direct reports and be the primary driver of pipeline generation and customer acquisition for the UK market. The role requires an individual who can work well under pressure, multi-task effectively and prioritise work according to changing business objectives. Excellent communication skills are essential.

Responsibilities

Plan and execute regional acquisition marketing programmes in partnership with the SVP Global Marketing, sales and UK leadership to generate pipeline and support revenue goals.
Focus on demand generation and identify/build revenue opportunities across the full customer lifecycle.
Act as the custodian of the CT brand and ensure its consistent delivery in the UK market.
Manage and develop three direct reports: Campaigns Manager (Acquisition), Senior Marketing Executive, and Referrals & Partnerships Marketing Manager.
Implement regionalised lead nurturing and lead generation campaigns in conjunction with Digital Marketing.
Devise strategies to drive website traffic with a strong SEO, AEO and PPC plan.
Develop a regional content calendar across all platforms.
Integrate digital strategy to support offline activity.
Localise and implement global initiatives including brand campaigns and product roll outs.
Create a regional internal communication and enablement plan to ensure awareness of marketing strategy, funnel acceleration and results.
Support initiatives around growing the active product use-base including adoption and retention.
Manage brand presence at field events, working with sales teams to ensure lead capture in CRM.
Work with the PR team to deliver an established PR plan including award submissions and sponsorships.
Develop regional printed brand collateral and merchandise.
Undertake offline advertising where content opportunities exist to promote brand, product or content.
Set clear objectives, provide regular feedback and conduct performance reviews in line with FCTG people management frameworks.
Foster a high-performance team culture focused on accountability, creativity and continuous improvement.
Support hiring and onboarding of team members as required.
Deliver monthly ROI reporting covering both offline and online results against agreed KPIs.
Continuously test, analyse and track results of all regional marketing activity, including KPIs, budgets, financial returns and ROI, and make recommendations to increase the quality and quantity of leads.
Maintain a regional marketing plan and calendar providing the SVP Global Marketing visibility of planned activity and performance.

Requirements

Minimum 5 years in a senior marketing role, with demonstrable experience in demand generation and acquisition-focused programmes.
Proven ability to manage and develop a team, set objectives, provide coaching and drive performance through others.
Ability to meet tight deadlines, display accuracy and attention to detail.
Ability to prioritise tasks based on business objectives and targets.
High levels of attention to detail and the ability to analyse and report effectively on ROI against agreed KPIs.
Ability to think on your feet and adapt to a changing environment.
Demonstrates an aptitude for written English that fits with each brand's tone of voice.
Takes initiative, provides original solutions to challenges; self-motivated with a positive attitude and ability to think outside the box.
Professional and collaborative when dealing with internal stakeholders and external suppliers; builds and sustains productive working relationships.
Proficient in Microsoft Office suite.
Understanding of website content management.
Proficient with CRM tools (Salesforce).
Ability to interpret marketing data from BI platforms.

Skills

Demand Generation
Acquisition Marketing
Team Leadership
Performance Management
Reporting
Accuracy
Attention to Detail
Flexibility
Adaptability
Copywriting
Proactivity
Ownership
Partnership Building
Relationship Building
Microsoft Office Suite
Website Content Management
CRM (Salesforce)
BI Platforms

Location

Work Type

Hybrid

Experience Level

Senior
Minimum 5 years

Benefits

Exclusive industry rates and discounts
Clear career pathways and resources for professional goals
Training and support
Vibrant culture and exciting social events
Monthly awards nights
Global conferences
End-of-financial-year balls
One hour per week dedicated to fitness or personal wellness
Bronze-level health cash plan (reimbursed for dental, optical, chiropractic care)
Monthly health and wellbeing challenges
Expert financial services (mortgage advice, financial guidance, money coaching)
Company-matched charitable donations
Excellent pension scheme
Share options
Electric vehicle scheme
Variety of salary sacrifice benefits

About the Company

Corporate Traveller is the largest global business travel management company delivering dedicated travel expertise, unrivalled content and proprietary technology to SME organisations.
Part of the corporate division of the Flight Centre Travel Group (FCTG), Corporate Traveller is one of FCTG's most successful brands, globally.
Our mission is to make end to end travel experience faster, simpler and easier for our customers and to demonstrate ongoing value to decision-makers, travellers and bookers.
We provide our customers with the perfect blend of personal, local service blended with our expert technology suite and the great choice and value which comes with being part of the FCTG family.
We lead with passion, ambition, and a hunger to do better.
We do whatever it takes to get the best results, for ourselves and our customers.
We are committed to helping our customers and each other grow and smash our goals.
At our core, we believe that together we can do anything.
Together, we are here to take it to the next level.

Equal Opportunity

Our number one philosophy is Our people. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees.
We value an inclusive and supportive workplace which reflects the diversity of our society.
We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at RecruitmentUK@flightcentre.co.uk.