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About the Role

The NY Energy Marketing Specialist will be part of the NY Energy team, reporting directly to the NY Energy Marketing Director. This role will be responsible for leading a diverse and connected team focused on pushing the intersections of sports and culture through creativity.

Responsibilities

• Assist in creating integrated marketing concepts from planning to execution aimed at pushing the intersections of sports and culture through creativity
• Drive integration with our NY Sport Offense including Basketball, Running, Soccer, Training, and Sportswear
• Lead product sourcing and allocations across internal and external partners
• Support NY Brand Marketing cross-functional offense with partners across Nike Store Marketing, Partner Retail Marketing, Brand Communications, Brand Creative, and Marketplace to drive integrated plans
• Brief and manage external agencies
• Identify, gather and formulate insights about forward-thinking consumers to enable us to better serve creative youth on the ground in the city, and provide feedback to North America & Global Energy teams to inform long-term concepts

Requirements

• 3-5 years of experience in brand and/or brand functional management, with a strong focus on cultural marketing and collaborations.
• Expert knowledge in NYC subcultures & communities within Art, Design, Fashion, Streetwear, Hospitality. Ability to effortlessly navigate within these spaces, or have the desire and potential to do so
• Excellent communication, presentation and project management skills with wide range of stakeholders, brand and business
• Excellent interpersonal skills, and the ability to navigate difficult conversations with both internal and external partners
• Strong industry expertise on competitive brands/products and current retail landscape in the cultural collaboration space
• Highly collaborative with a desire and willingness to work in an agile environment
• Passion for Sport and the role it can play in the world

Skills

• Cultural marketing
• Collaborations
• NYC subcultures & communities within Art, Design, Fashion, Streetwear, Hospitality
• Communication
• Presentation
• Project management
• Interpersonal skills
• Industry expertise on competitive brands/products and current retail landscape

Experience Level

• 3-5 years of experience

Education Level

• Bachelor degree in Marketing or related field. Will accept any suitable combination of education, experience and training

Salary/Compensations

• $71,100.00 - $140,700.00

Benefits

• Information about benefits can be found here.

About the Company

• Nike Energy Marketing drives connections with those that are culturally impacting today’s most discerning youth communities and puts forward new ideas to explore the intersections of sports and culture (fashion, art, design…).

Equal Opportunity

• We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.