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About the Role
As the Performance Marketing & Optimization Lead, you will drive agile marketing excellence, precision targeting, and automation delivery to optimize the full funnel at enterprise pace. This strategic role is for someone who has run significant agile marketing campaigns and can enable innovation, velocity, and measurable impact on business outcomes.
Responsibilities
- Orchestrate Agile Performance Campaigns at Scale
- Precision Targeting & Technical Workflow Leadership
- Funnel Optimization Through Performance & Capability Integration
- Governance & Strategic Enablement
- Stakeholder Management & Cross-Organizational Partnership
- Operational Excellence & FY27 Campaign Planning Support
Requirements
- Master's Degree in Marketing, Business, Operations or related field AND 3+ years experience in performance marketing, marketing operations, marketing automation or digital marketing at enterprise scale OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
- Master's Degree in Marketing, Business, Operations or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
- Track record running agile marketing campaigns for large organizations, with expertise in precision targeting, media optimization, and workflow automation.
- Understanding of technical marketing operations, funnel optimization, and data-driven decision making.
- Experience leading cross-functional teams and coaching on agile marketing principles.
- Strategic thinking, communication, and stakeholder management skills.
- Experience with enterprise marketing automation and advanced analytics.
- Ability to drive measurable impact through innovation and execution.
- Skilled at synthesizing insights and translating data into actionable recommendations.
- Strategic thinker and clear communicator across all levels.
- Collaborative, influential, and adept at building stakeholder relationships.
- Decision-making and analytical skills in fast-paced environments.
- Deep market knowledge and expertise in sales/marketing operations.
- Effective at value-based communication and creating clarity around strategy.
- Adaptable, creative problem-solver with a growth mindset.
Skills
- performance marketing
- marketing operations
- marketing automation
- digital marketing
- agile methodologies
- precision targeting
- media optimization
- workflow automation
- technical marketing operations
- funnel optimization
- data-driven decision making
- cross-functional team leadership
- agile marketing principles
- strategic thinking
- communication
- stakeholder management
- enterprise marketing automation
- advanced analytics
- innovation
- execution
- data synthesis
- actionable recommendations
- collaboration
- influence
- relationship building
- decision-making
- analytical skills
- market knowledge
- sales/marketing operations
- value-based communication
- problem-solving
- growth mindset
Location
- U.S.
Work Type
- Full-time
Experience Level
- 3+ years
- 5+ years
- 6+ years
- 8+ years
Education Level
- Master's Degree
- Bachelor's Degree
Salary/Compensations
- USD $106,400 - $203,600 per year (U.S.)
- USD $137,600 - $222,600 per year (San Francisco Bay area and New York City metropolitan area)
Benefits
- Certain roles may be eligible for benefits and other compensation.
About the Company
- Microsoft is on a mission to empower every person and every organization on the planet to achieve more.
- Our culture is centered on embracing a growth mindset, inspiring excellence, and encouraging teams and leaders to bring their best each day.
- In doing so, we create life-changing innovations that impact billions of lives around the world.
- The Marketing Signals Center of Excellence (MSCE) within the Global Marketing Engines & Experiences Group is driving the transformation of Microsoft’s commercial marketing.
- Our team is modernizing and integrating channels through advanced analytics, marketing automation, and digital marketing—enabling connected journeys and accelerating pipeline growth.
- We operate at enterprise scale, delivering millions of new contacts annually and nurturing them into leads and sales recommendations.
- MSCE supports digital sales connected to global marketing strategy, impacting performance and growth across regions and time zones.
- As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals.
- Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Equal Opportunity
- Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
- If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.