About the Role
We are seeking a hands-on, analytical, and experimentation-focused Growth Marketing Manager to build our paid growth engine. Your initial focus will be scaling B2C acquisition through creative-led paid social, especially Meta, while improving measurement, experimentation, and conversion systems for efficient growth. This individual-contributor role offers significant ownership and reports directly to the VP of Marketing, with potential for future leadership growth.
Responsibilities
- Manage and scale paid acquisition across channels including Meta, Google, Bing, TikTok, and Reddit, with accountability for CAC, ROAS, and revenue growth.
- Drive creative strategy through high-volume testing, iteration, and optimization of ad creatives.
- Support the build-out of an in-house UA function to reduce agency reliance and increase learning velocity.
- Develop and refine attribution models, incrementality testing, and performance measurement frameworks.
- Identify and help unlock new acquisition channels such as affiliate, TikTok, and Snapchat.
- Continuously test and optimize targeting, bidding, and campaign structures.
- Partner closely with Product, Operations, and Engineering teams to optimize landing pages and conversion funnels.
- Ensure tight alignment between ad creative, messaging, and on-site experience to maximize conversion rates.
- Collaborate on experimentation roadmaps for acquisition and funnel optimization.
Requirements
- Proven track record running and scaling paid acquisition to tens of millions of dollars in ad spend, ideally with hands-on experience across multiple apps or products.
- Experience building a UA function in-house rather than relying on agencies.
- Strong expertise in Meta (Facebook/Instagram) and Google (SEM, YouTube) with a history of scaling and delivering ongoing optimization.
- Strong analytical mindset, comfortable building attribution models and interpreting complex datasets.
- Demonstrated ability to execute creative-driven growth strategies.
- A 'growth hacker' mentality: highly experimental, innovative, and constantly testing new approaches.
- Experience managing meaningful spend and scaling efficiently.
- Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Skills
- Paid acquisition
- Meta (Facebook/Instagram)
- Google (SEM, YouTube)
- TikTok
- Bing
- Affiliate marketing
- Snapchat
- Creative strategy
- Ad creative testing
- Attribution modeling
- Incrementality testing
- Performance measurement
- Landing page optimization
- Conversion funnel optimization
- Experimentation
- Data analysis
Location
- Remote
Work Type
- Full-time
Experience Level
- Individual contributor
- Potential for leadership growth
Salary/Compensations
- $125,000 to $165,000
Benefits
- Equity
- Low deductible health plans
- Flexible time away
- Family leave programs
About the Company
- Read AI is making meetings more valuable for over 5 million monthly active users, adding over 50,000 new accounts daily.
- With an 80% user retention rate after 30 days, Read AI drives true outcomes from meetings.
- Backed by $82 million in funding from Smash Capital, Madrona, and Goodwater Capital, Read AI is growing rapidly.
- Read AI has recently begun investing in paid acquisition, complementing its strong PLG motion.
- Read AI brings AI to the masses with proactive technology that acts as the ultimate AI assistant, making individuals and teams more effective.
- Read AI is recognized as a Top Startup in Seattle and a Top Company To Watch by Inc Magazine.
