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About the Role
Discord is seeking a Staff Product Marketing Manager to lead the go-to-market strategy for its Unified Developer Platform, focusing on empowering game developers and publishers to enhance social experiences, grow communities, and increase player engagement.
Responsibilities
- Develop and execute go-to-market strategies for Discord's developer platform through market research, customer segmentation, competitive analysis, and targeted programs.
- Lead activation initiatives across Discord's platform portfolio by crafting differentiated messaging, value propositions, and positioning.
- Build and scale enablement programs, including training, playbooks, and product collateral, to empower internal teams.
- Define and track platform adoption goals, activation KPIs, and business metrics.
- Act as the voice of developers and strategic partners, translating customer insights into actionable recommendations.
- Partner with Business Marketing, Developer Relations, and Communications to establish thought leadership within the gaming developer ecosystem.
- Lead cross-functional go-to-market planning and execution across various departments for successful product launches.
Requirements
- 7+ years of Product Marketing experience in B2B technology, gaming, developer platforms, SaaS, APIs, SDKs, or platform businesses.
- Experience developing and executing go-to-market strategies for technical products and driving adoption through Business Development, Partnerships, or other customer-facing teams.
- Experience building scalable enablement programs, including messaging, positioning, launch materials, training, playbooks, and customer collateral.
- Strong understanding of developer ecosystems and technical audiences.
- Excellent strategic thinking, communication, and storytelling skills.
- Experience working in ambiguous, fast-moving environments and excitement for building new products and go-to-market motions from the ground up.
- Passion for gaming, developers, and helping partners build successful communities on Discord.
- Candidates must reside in or be willing to relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties).
Skills
- Product Marketing
- Go-to-market strategy
- Market research
- Customer segmentation
- Competitive analysis
- Messaging
- Value propositions
- Positioning
- Business Development enablement
- Developer Operations enablement
- Training
- Playbooks
- Product collateral
- KPI tracking
- Strategic thinking
- Communication
- Storytelling
- Cross-functional leadership
Location
- San Francisco Bay Area
Work Type
- Full-time
Experience Level
- Staff
Salary/Compensations
- $204,000 to $229,000
Benefits
- Equity
- Benefits
About the Company
- Discord has a highly engaged community of millions of daily active users who use the platform for many different reasons, but there’s one thing that nearly everyone does: play video games.
- Discord plays a uniquely important role in the future of gaming, and we are focused on making it easier and more fun for people to hang out before, during, and after playing games.
- Discord is a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests, and helps developers build and grow their businesses.
- We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank.
- Join us in our mission!
Equal Opportunity
- Discord is committed to inclusion and providing reasonable accommodations during the interview process.
- We want you to feel set up for success, so if you are in need of reasonable accommodations, please let your recruiter know.
- Please see our Applicant and Candidate Privacy Policy for details regarding Discord’s collection and usage of personal information relating to the application and recruitment process by clicking HERE.