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About the Role
The Senior Specialist will join a Global B2B and Product Marketing team, focusing on product marketing for Consumer Products. This role serves as the connective tissue between Global product teams and Marketing and Communications teams, executing marketing strategies and developing assets to support go-to-market plans.
Responsibilities
- Develop clear, compelling, and scalable marketing enablement materials – toolkit, guides, playbooks
- Develop clear, compelling sales narratives, value propositions, narratives, messaging
- Support development of creative and thought leadership content aligned to strategic priorities
- Track and manage marketing budgets, flagging risks or gaps proactively
- Analyse campaign performance using defined KPIs and provide actionable insights
- Develop clear, compelling marketing and sales presentations
- Manage agency and vendor relationships, providing direction and ensuring delivery against brief
Requirements
- Self-starter with strong ownership, able to manage complex, multi-market initiatives with clear prioritization and disciplined follow-through
- Strategic thinker with strong judgment and a structured approach to simplifying complexity into clear, actionable narratives and marketing outputs
- Strong commercial mindset, with a focus on driving measurable business impact, adoption, and growth across markets
- Proven ability to influence and align senior stakeholders across Product, Marketing, and regional teams, operating effectively without direct authority
- Excellent storyteller and content strategist, able to translate complex or technical concepts into clear, compelling, customer-centric messaging
- Experience developing scalable global strategies and assets, while ensuring relevance and adaptability across diverse local markets
- Highly effective collaborator with strong communication skills and the ability to build trusted relationships across functions and geographies
- Comfortable operating in fast-paced, evolving environments, managing ambiguity, competing priorities, and tight timelines
- Data-driven mindset, leveraging insights, market trends, and performance metrics to inform decisions and continuously improve outcomes
- Experience working closely with product teams across the full lifecycle, from concept through launch and activation
- Deep product marketing expertise, including positioning, value proposition development, and end-to-end go-to-market execution for complex solutions
- Culturally aware, with experience working across diverse, global teams and markets
- Abide by Mastercard’s security policies and practices
- Ensure the confidentiality and integrity of the information being accessed
- Report any suspected information security violation or breach
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines
Skills
- Product marketing
- Go-to-market execution
- Positioning
- Value proposition development
- Content strategy
- Marketing enablement
- Sales narratives
- Budget management
- Campaign analysis
- Presentation development
- Agency and vendor management
- Collaboration
- Communication
- Data analysis
- Payments
- Fintech
- Blockchain
- Digital assets
- Open banking
Location
- Global
Work Type
- Full-time
Experience Level
- Senior
Education Level
- Bachelor’s degree
About the Company
- Mastercard is a global technology company in the payments industry.
- Our mission is to power an inclusive, digital economy that works for everyone, everywhere - by making transactions safe, simple, smart, and accessible.
- Through secure data, modern networks, strong partnerships, and deep passion for innovation, we help individuals, businesses, financial institutions, and governments reach their full potential.
- With a presence in more than 210 countries and territories, we are building a more sustainable future and unlocking priceless possibilities.
- Join one of the most passionate, motivated, and engaged global teams in the industry - where curiosity, creativity, and impact are encouraged every day.