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About the Role

The AVP, H&W Lifecycle Marketing is responsible for developing and delivering B2C marketing programs that drive customer engagement, industry awareness, and promotes new capabilities and partners. This role will own select campaigns end-to-end such as email capture, financial education, and brand engagement —and ensures operational readiness by serving as the primary point of contact for the Customer Service team. The AVP partners cross-functionally to ensure campaigns are aligned with business priorities, compliant, and executed with a high-quality customer experience.

Responsibilities

Develop and execute campaign strategies that drive awareness and engagement with our industries, partners and product capabilities.
Deliver execution and optimization of recognition campaigns, including channel specific communications, performance measurement, and optimization.
Partner with the broader marketing team to support Go-to-Market for larger core programs, Integrated campaigns, and Brand Engagement campaigns.
Serve as the primary liaison to the Customer Service team, ensuring timely awareness of marketing programs, providing enablement materials, and partnering on issue resolution.
Manage the overall Lifecycle marketing calendar to ensure all programs are captured and key information is accurate.
Partner with COE to represent Lifecycle Marketing in the review and approval of required documents and customer communications related to changes in terms, new disclosures, etc.
Ensure compliance and risk management by coordinating with Legal and Compliance to meet regulatory requirements and internal policies.
Manage agency and vendor relationships, including developing briefs, evaluating proposals, overseeing deliverables, and managing budgets.
Lead and own additional programs/projects as business needs require, with clear outcomes, timelines, and stakeholder alignment.

Requirements

Bachelor's degree OR in lieu of degree, a high school diploma and 5+ years of experience in credit card, financial services or health and wellness marketing.
A minimum of 5 years of professional work experience PLUS 3 years of marketing campaign execution.
Ability to translate business priorities into integrated campaign strategies and clear execution roadmaps.
Strong creative judgment, messaging discipline, and operational rigor across planning, production, QA, and deployment.
Proven ability to align stakeholders without direct authority and drive decisions in ambiguous environments.
Ability to anticipate customer questions and friction points; ensure campaigns are clear, consistent, and supportable.
Ability to define KPIs, interpret results, and make data-driven recommendations to optimize performance.
Strong collaboration with Call Center teams, including readiness planning, escalation management, and continuous improvement.
Clear, concise storytelling for senior audiences; strong writing and presentation skills.
Ability and flexibility to travel for business as required.
Must be 18 years or older.
Must have a high school diploma or equivalent.
Must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process.
Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
Legal authorization to work in the U.S. is required.
Will not sponsor individuals for employment visas, now or in the future.

Skills

Campaign strategy and execution
Campaign excellence
Cross-functional influence
Customer experience mindset
Analytical fluency
Operational partnership
Communication and executive presence
Healthcare and financial services experience preferred
Leadership skills
Stakeholder management skills
Data analysis
Process and project management skills
Attention to detail

Location

Near one of our Hubs
In one of our offices

Work Type

Work from home
In-office

Experience Level

Education Level

Bachelor's degree
High school diploma or equivalent

Salary/Compensations

75,000.00 - 130,000.00 USD Annual
Eligible for an annual bonus based on individual and company performance.

Benefits

Flexibility

About the Company

Synchrony is committed to fostering an inclusive culture where individual skills, experience, and voice are valued.
We are building a future where everyone can belong, connect, and turn ideals into action.
More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs).

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.