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About the Role

Clay is seeking an individual to elevate its paid digital marketing efforts, focusing on scaling SEM and paid social, and exploring new channels to reach enterprise clients. This is a foundational role where you will manage Google and Bing advertising from strategy to measurement, with the autonomy to experiment in new areas.

Responsibilities

• Build SEM from zero.
• Develop and manage Google and Bing advertising programs, including keyword strategy, campaign structure, bid management, landing page alignment, and conversion tracking.
• Direct all spending towards high-value enterprise accounts and self-serve accounts indicating enterprise interest.
• Establish a measurement framework encompassing CPL, CPQL, tier mix, and pipeline contribution, ensuring all spend is tied to measurable outcomes.
• Maintain and optimize the Conversion API (CAPI) for accurate signal transmission to ad platforms.
• Analyze performance data to identify and resolve conversion issues, and scale successful campaigns.
• Experiment and expand into new advertising channels such as Reddit, X, or connected TV, based on data-driven case building.
• Run experiments, analyze results, and determine which channels to scale.
• Own a pipeline goal for paid channels, collaborating with Growth and Sales teams, measured by qualified leads, meetings, and opportunities.
• Collaborate closely with Growth, Ops, and Brand teams to ensure a cohesive and effective marketing motion.

Requirements

• Proven experience in paid search, with end-to-end ownership of SEM, including keyword strategy, bidding, landing page alignment, and measurement.
• Strong quantitative skills, with a focus on CPL, CPQL, and pipeline contribution over impressions or clicks.
• Ability to build simple models, interpret dashboards, and manage performance metrics.
• Demonstrated experience in building a marketing channel from the ground up (0→1), establishing structure, identifying effective strategies, and scaling them.
• Natural ability to collaborate cross-functionally with creative, operations, and sales teams.
• Understanding of B2B SaaS buying dynamics and the ability to design campaigns suitable for long sales cycles with multiple stakeholders.
• Enthusiasm for Clay and its product, with a willingness to evangelize it.

Skills

• SEM
• Paid Social
• Google Ads
• Bing Ads
• Keyword Strategy
• Campaign Architecture
• Bid Management
• Landing Page Alignment
• Conversion Tracking
• CPL
• CPQL
• Pipeline Contribution
• Conversion API (CAPI)
• Data Analysis
• Experimentation
• Reddit Ads
• X Ads
• Connected TV Ads
• ABM Platforms
• Audience-Based Targeting
• LinkedIn Matched Audiences
• Meta Custom Audiences
• B2B SaaS
• Salesforce
• Outbound Platforms

Location

• Remote

Work Type

• Full-time

Experience Level

• 0→1 role
• Builder DNA

Benefits

• World-class coaches specializing in creativity, management, and more.

About the Company

• Clay's mission is to empower organizations to realize any growth idea through creativity and iteration.
• The company utilizes unique data, signals, and AI research to assist customers like Anthropic, Notion, Google, and Ramp in their go-to-market strategies.
• Clay has secured significant funding, including a $100M Series C in 2025, and achieved over $100M in revenue.
• The company has a large and engaged community, including over 11,000 customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30,000 Slack members.
• Clay fosters a unique culture with diverse team members engaged in various activities outside of work.
• The company operates under principles such as negative maintenance and non-attached action.