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About the Role
As Advisor, Media + Social Intelligence, you will deliver relevant and meaningful insights on news media coverage that matter to RBC. You’ll be responsible for providing reporting and analysis on traditional news media coverage through a reputational risk and brand enhancement lens, including proactive and reactive news media monitoring and partnering with internal stakeholders.
Responsibilities
- Enhance and protect RBC’s brand and reputation by actively monitoring a broad range of news media outlets.
- Provide value-added media insights and analysis through the development of coverage reports.
- Contribute to day-to-day media monitoring including real-time tracking and sharing relevant coverage, as well as ad-hoc reports.
- Contribute to the ideation, creation, and delivery of select integrated news media and social media insights reports.
- Contribute to the content and distribution of RBC’s daily media report capturing RBC’s earned media coverage and relevant news.
- Support the distribution of press releases as required.
- Help advance a consistent enterprise-wide approach to storytelling that aligns with, and reinforces RBC’s brand, purpose, values, and strategy.
- Find and establish new ways to track and measure impact, innovating in media reporting and analysis.
Requirements
- Educational and professional background in corporate communications, media relations or public relations.
- A passion for news and a solid grasp of the media landscape across a range of outlets.
- Experience in media monitoring and providing value-add insights and analysis using media monitoring and reporting tools such as Cision, Meltwater and Factiva (or others).
- Experience supporting relationships with key internal partners and vendors.
- Proven ability to find new ways to track and measure impact, such as innovating in media reporting and analysis.
- Experience in supporting proactive and reactive media strategies.
Skills
- Adaptability
- Communication
- Copywriting
- Detail-Oriented
- Internal Communications
- News Media
- Organizational Communications
- Professional Presentation
- Publishing
Location
- BAY WELLINGTON TOWER, 181 BAY ST:TORONTO
- Toronto
- Canada
Work Type
- Full time
- Salaried
Benefits
- A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation.
- Leaders who support your development through coaching and managing opportunities.
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work.
About the Company
- At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC.
- We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world.
- Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities.
- RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.