Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Content Strategist for Life Sciences will determine tangible business results for clients through innovative and effective content strategies. This role involves aligning content development across the customer lifecycle and various channels, planning creative strategies to drive engagement and results like conversion, retention, and customer satisfaction for both patients and HCPs. The strategist will collaborate with account, copywriting, design, and analytics teams, lead project workstreams, and oversee junior team members. They will analyze and solve moderately complex problems, creating new solutions by adapting existing methods.

Responsibilities

Build content strategies and lead the strategic process through research, content creation, implementation, analysis, refinement, and optimization.
Review and adapt global content for local purpose.
Assemble and pitch compelling, strategic brand stories to clients and translate them into innovative digital content strategies across media formats and channels.
Develop approaches for reaching target audiences/personas for content amplification.
Ensure content is optimized for search engines, sharing, and distribution across channels.
Review analytics for continual refinement and optimization of strategy and deliverables.
Develop foundational strategic content documents such as content architecture, messaging roadmaps, personas, journeys, content calendars, content distribution maps, and content maturity frameworks.
Articulate content strategies that drive MQLs, SALs, SQLs, and opportunities, ensuring alignment with each stage of the buyer journey.
Review content and provide feedback to ensure alignment with overall campaign strategy and quality standards for client brand, voice, tone, and messaging.
Lead client meetings and strategic workshops, ensuring cross-functional alignment.
Draft detailed creative and content briefs, including asset outlines, in alignment with the overall content and campaign strategy.
Ensure adherence to content best practices across deliverables.
Assist in scoping, proposals, client pitches, and other activities supporting new business opportunities with a data mindset to demonstrate return on investment.
Analyze and solve moderately complex problems, potentially creating new solutions by adapting existing methods and procedures.

Requirements

5+ years of experience in the content field developing content strategies for a wide range of clients in both the B2B and B2C space.
5+ years owning the content strategy development and execution processes including persona development, journeys, content architectures, content roadmaps and content distribution messaging maps.
5+ years experience with digital content implementations, building content leveraging Martech platform technologies and content production models.
5+ years experience developing and executing content strategies within a data-driven marketing environment using scaled content services across multiple channels.
5+ years experience as a lead content strategist with demonstrated ability to create a multi-channel content plan/proposal and present to clients.
Proven experience with content distribution and amplification, including a deep understanding of email, social, and paid media.
Strong understanding of marketing fundamentals (segmentation, positioning, market analysis).
Experience gathering qualitative and quantitative data and applying it to drive effective decision-making in the content planning process.
English is required for this position.
A University degree is required for this position.

Skills

Content strategy
Content development
Customer lifecycle marketing
B2B marketing
B2C marketing
Persona development
Customer journey mapping
Content architecture
Content roadmaps
Content distribution
SEO
Digital content
Martech platforms
Data-driven marketing
Content amplification
Email marketing
Social media marketing
Paid media
Marketing fundamentals
Segmentation
Positioning
Market analysis
Qualitative data analysis
Quantitative data analysis
Strategic thinking
Influencing skills
Client interaction
Team collaboration

Location

British Columbia
Ontario
New Brunswick

Work Type

Full-time

Experience Level

5+ years

Education Level

University degree

Salary/Compensations

$82,600 to $132,600

Benefits

Information on benefits is here

About the Company

Accenture Song accelerates growth and value for our clients through sustained customer relevance, with capabilities spanning ideation to execution in growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration.
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.
We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries.
We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.
Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships.
We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Equal Opportunity

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.
Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.