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About the Role

We are seeking a highly motivated Sr. Data Scientist to lead end-to-end Next Best Action (NBA) strategy, delivery, and optimization initiatives. This role combines advanced analytics, business problem-solving, campaign decisioning, and operational ownership to drive personalized member engagement across lines of business. The ideal candidate will be equally comfortable with analytics and execution, owning the full NBA lifecycle—from strategy translation and targeting logic to deployment, measurement, and continuous optimization.

Responsibilities

• Lead end-to-end Next Best Action (NBA) strategy, delivery, and optimization initiatives.
• Drive personalized member engagement across lines of business.
• Own the full NBA lifecycle, including strategy translation, targeting logic, deployment, measurement, and continuous optimization.
• Balance modeling and AI-driven insights (approximately 50%) with execution, delivery ownership, and NBA operations (approximately 50%).

Requirements

• Strong business problem-solving capabilities alongside technical expertise.
• Ownership mentality for both analytics delivery and campaign operations.
• Excellent stakeholder communication and cross-functional collaboration skills.

Location

• Jersey City, NJ

Work Type

• Hybrid

Experience Level

• Sr. Data Scientist

Salary/Compensations

• $70k - $115k plus bonus

Benefits

• For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits