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About the Role

PENN Entertainment's digital team is seeking individuals passionate about creating and delivering cutting-edge online gaming and sports media products. You will work on state-of-the-art platforms powered by proprietary in-house technology, contributing to PENN's omnichannel gaming and entertainment strategy. We are committed to supporting your career growth, skill expansion, and exploration of new opportunities.

Responsibilities

Implement and manage advertising campaigns across all digital and mobile platforms.
Establish techniques, practices, and processes to support and optimize campaign delivery.
Analyze performance data to develop and implement campaign optimization strategies.
Drive revenue growth and improve customer and advertiser experience.
Run, analyze, and offer insights on reports.
Maintain calendars of flight dates and renewals.
Coordinate with sales staff.
Ensure campaign reporting and performance management dashboards are maintained.
Implement and test new ad products and integrations.
Perform other duties as required.

Requirements

Solid understanding of the digital advertising ecosystem, including web, mobile app, and programmatic concepts.
Proactive, collaborative attitude with a desire to continuously learn and improve.
Knowledge of or experience with third-party ad servers (Google Ad Manager & Teads preferred).
Highly analytical with strong quantitative skills.
Strong working knowledge of Excel.
Intermediate skills in HTML, familiarity with JS, CSS, SQL, web coding concepts, and third-party ad tags.
Working knowledge of analytics platforms is considered a plus.
Ability to multi-task.
Strong verbal and written communication skills.
Strong creative problem-solving skills and ability to devise unique solutions to complex problems.
Excellent organizational skills.
Ability to work with strict deadlines.
Demonstrated ability to work in a fast-paced environment and under pressure.
Ability to work after hours occasionally.

Skills

Digital advertising ecosystem
Web
Mobile app
Programmatic concepts
Third-party ad servers
Google Ad Manager
Teads
Analytical skills
Quantitative skills
Excel
HTML
JavaScript
CSS
SQL
Web coding concepts
Third-party ad tags
Analytics platforms
Multi-tasking
Verbal communication
Written communication
Creative problem-solving
Organizational skills
Working under deadlines
Working under pressure

Location

North America

Work Type

Hybrid

Salary/Compensations

$50,000—$62,000 CAD

Benefits

Competitive compensation package
Comprehensive Benefits package
Fun, relaxed work environment
Education and conference reimbursements

About the Company

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences.
We deliver experiences through casinos, racetracks, online gaming, sports betting, and entertainment content.
Our state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.
We are committed to supporting employee career growth, skill expansion, and exploration of new opportunities.
We want to talk to individuals who want to challenge conventions in gaming, media, and entertainment.

Equal Opportunity

Penn Interactive is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work.
Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.
Additionally, Penn Interactive provides best-in-class benefits to eligible employees.
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.
That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.