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About the Role

Reporting to our Integrated Marketing Lead, you will own the outcome of three core campaigns—Legal, Accounting/Consulting, and Strategic (Big 4)—across North America. You will translate strategy into tangible touchpoints, events, and field activities that drive buyers through the customer journey. Your accountability includes localizing campaigns, executing them, collaborating with Sales on target accounts, and providing performance feedback for continuous optimization.

Responsibilities

Own the regional outcome of the three campaign verticals across North America, against the Integrated Marketing Lead's strategy.
Localize campaign content, assets, and experiences for the NA market and target accounts.
Plan and run field activity: regional events, account-based programs, and in-market touchpoints aligned to the journey.
Partner with sales in-region to align campaigns to pipeline priorities and target accounts.
Coordinate with Brand and Product Marketing so campaigns carry the right voice, narrative, and positioning.
Track campaign performance in-region and feed results back to Integrated Marketing and Growth & Analytics for optimization.

Requirements

4+ years of B2B field marketing, campaign management, or integrated/regional marketing.
A track record of executing multi-channel campaigns and field events that drive pipeline in a defined region or set of accounts.
Experience planning and running events end to end: conferences, field dinners, account-based programs, and owned events.
Comfort working hand-in-hand with Sales on target accounts and pipeline priorities.
Strong project management skills; ability to run multiple campaigns and events concurrently.
Familiarity with account-based marketing and measuring campaign performance in-region.
Experience marketing to professional services, legal, or financial enterprise buyers (Nice to Have).
Experience supporting enterprise or account-based sales motions (Nice to Have).
Familiarity with ABM platforms (e.g. 6sense), CRM, and marketing automation (Nice to Have).
Willingness to travel within the region for events and field activity (Nice to Have).

Skills

B2B field marketing
Campaign management
Integrated marketing
Regional marketing
Multi-channel campaigns
Field events
Event planning and execution
Account-based marketing (ABM)
Sales alignment
Project management
Campaign performance measurement
ABM platforms
CRM
Marketing automation

Location

North America

Work Type

Full-time

Experience Level

4+ years

Benefits

Equity
401K

About the Company

Laurel is the leading AI Time platform for professional services firms, transforming how organizations capture, analyze, and optimize their time using proprietary machine learning technology.
Our platform automates work time capture and connects time data to business outcomes, helping firms increase profitability, improve client delivery, and make data-driven strategic decisions.
We serve major accounting and law firms, processing over 1 billion work activities annually.
Our team consists of top talent in AI, product development, and engineering, focused on redefining productivity.
We are backed by significant funding from prominent venture capitalists and investors.
We foster a smart, fun, collaborative, and inclusive team environment.
We offer bi-annual, in-person company off-sites in unique locations.
We encourage diverse perspectives and rigorous thinkers who challenge the status quo.

Equal Opportunity

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
We encourage people from all walks of life to bring their unique, diverse perspectives to work.
We aim to build an environment that empowers us all to do the best work of our careers.