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About the Role
Rec is seeking a Head of Growth Marketing to own the strategy and execution of demand creation for both municipal Parks and Recreation and emerging Private Rec markets. This role involves building a repeatable demand engine for an AI-native vertical software company serving the recreation space, focusing on high-consideration, relationship-driven sales and expanding into new private recreation segments.
Responsibilities
- Set Rec’s growth marketing strategy and execute it day to day, building campaigns, systems, assets, and operating cadence to generate qualified pipeline.
- Drive awareness and generate high-quality pipeline in close partnership with Sales, supporting both core and emerging business opportunities.
- Develop account-based and market-based programs to build awareness, credibility, and sales momentum.
- Translate product capabilities, AI, partner stories, and market insight into effective campaigns and sales assets.
- Operate marketing automation systems like HubSpot, utilizing AI-enabled workflows for various marketing functions.
- Ensure reliable marketing data, attribution, segmentation, and workflows for decision-making and performance reporting.
- Build and lead a small, high-performing marketing function, managing external resources effectively.
- Own and manage the growth marketing budget, making disciplined tradeoffs and reporting performance.
- Partner closely with Sales, Product, Customer Experience, and Executive Leadership to ensure alignment with company priorities and revenue goals.
Requirements
- 10+ years of B2B SaaS marketing experience, including leadership roles in high-growth companies.
- Proven track record of driving measurable pipeline and revenue impact.
- Experience balancing strategic thinking with hands-on execution in lean, fast-moving organizations.
- Deep experience building demand generation programs and pipeline development motions.
- Experience with ABM, target-account activation, or high-consideration sales motions.
- Hands-on proficiency with HubSpot or similar marketing automation / CRM systems.
- Strong curiosity for AI-powered GTM technologies and next-generation tools.
- Strong understanding of marketing measurement, attribution, forecasting, budgeting, and ROI analysis.
- Exceptional written and verbal communication skills, with the ability to influence executives and cross-functional partners.
- Experience building high-performing teams and effectively leveraging agencies, contractors, and vendors.
- Proven ability to partner closely with Sales, Product, Customer Experience, and Executive Leadership.
Skills
- B2B SaaS marketing
- Growth marketing strategy and execution
- Demand generation
- Pipeline development
- Account-Based Marketing (ABM)
- Target-account activation
- High-consideration sales motions
- HubSpot or similar marketing automation/CRM systems
- AI-enabled marketing workflows
- SEO/AEO
- Intent analysis
- Attribution modeling
- Personalization
- Campaign execution
- Marketing measurement
- Forecasting
- Budgeting
- ROI analysis
- Team leadership
- Vendor management
- Cross-functional collaboration
Location
- San Francisco
Work Type
- In-office (most days)
Experience Level
- 10+ years of B2B SaaS marketing experience
- Leadership roles
Salary/Compensations
- $160,000 - $220,000 base + meaningful equity
Benefits
- Flexible PTO
- Top-tier health/dental/vision
- 401(k) plan
About the Company
- Rec (recreation.ai) is using AI to reimagine how the world plays, participates in community, and gets active, aiming for more recreation for everyone.
- The company operates at the intersection of a consumer product and an enterprise platform, serving both everyday players and organizations that power recreation.
- The team includes founders from Uber and leaders from The Athletic, MasterClass, Google, Microsoft, Strava, Hipcamp, and Airbnb.
- Rec is an AI-native vertical software company serving the recreation space with a platform that manages programs, facilities, memberships, payments, schedules, communications, reporting, and AI workflows.
- The company's ambition is to build the platform that helps communities expand access to local recreation.