Coordinator, Integrated Marketing - Social Media at White & Case LLP | New York | Rezi

Coordinator, Integrated Marketing - Social Media at White & Case LLP

Coordinator, Integrated Marketing - Social Media

White & Case LLP · New York

5 days ago

Coordinator, Integrated Marketing - Social Media

White & Case LLP · New York

5 days ago
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About the Role

This role bridges day-to-day channel management and content execution with strategic responsibilities, managing key aspects of the Firm’s social media presence, supporting campaign development, and turning performance data into actionable recommendations.

Responsibilities

  • Bring strong social strategic thinking to day to day content decisions, ensuring alignment with the overarching social strategy and Firm objectives.
  • Serve as a day to day social subject matter expert to internal stakeholders on best practices, formats and platform nuances.
  • Partner with teams to translate campaign or practice area goals into actionable social plans.
  • Contribute to social media trainings and POV development by sharing social best practices.
  • Support the Executive Communications Program by drafting or refining copy, contributing to executive social calendars and assisting with social strategy needs.
  • Manage the scheduling and publishing of content across Firm and employee advocacy programs, ensuring content is accurate, social-first, on brand and ready for go live.
  • Support oversight of the Firm’s social channels from a maintenance perspective, monitoring comments and flags, and escalating issues or risks as needed.
  • Lead on cadenced and ad hoc social media reporting asks.
  • Identify emerging trends, content performance patterns and audience behaviors and surface them as actionable insights to inform future content and campaigns.
  • Develop and refine copy for social channels, ensuring alignment with the Firm voice.
  • Collaborate with the creative team to adapt and optimize creative for social.
  • Support in planning and executing social first campaigns that support larger integrated marketing efforts, including channel mix, timing, sequencing and amplification approaches.
  • Serve as an internal point person for social listening, management, and analytics tools, helping to ensure consistent use of tagging, workflows and best practices.
  • Identify practical opportunities to incorporate AI tools into social workflow.
  • Maintain and refine social calendars, ensuring content is timely, strategic and coordinated with broader marketing and communications efforts.
  • Execute on social listening asks and synthesize findings into clear observations.
  • Support strategic use of the Firm’s employee advocacy tool by coordinating content selection and publication to the platform.

Requirements

  • 3–5 years of experience in social media, digital marketing or a related field, preferably in a professional services or B2B environment.
  • Demonstrated experience managing or supporting corporate social media channels and content calendars.
  • Has a strong understanding of social media algorithms, audience behaviors, and what “social-first” looks like.
  • Knowledge of social listening and familiarity with social media management platforms; interest in leveraging AI tools to enhance efficiency and output.
  • Strong writing and editing skills, with the ability to adapt tone and message for different platforms and audiences.
  • Comfort working with data and analytics tools to derive insights and inform recommendations.
  • Experience collaborating with creative, marketing and business stakeholders.

Skills

  • Social media strategy
  • Content execution
  • Social media management
  • Campaign development
  • Performance data analysis
  • Actionable recommendations
  • Social-first thinking
  • Social strategy background
  • Marketing strategy
  • Social media best practices
  • Social media formats
  • Platform nuances
  • Social media trainings
  • POV development
  • Executive communications
  • Copywriting
  • Executive social calendars
  • Content scheduling
  • Content publishing
  • Employee advocacy programs
  • Channel maintenance
  • Comment monitoring
  • Risk escalation
  • Social media reporting
  • Trend identification
  • Content performance analysis
  • Audience behavior analysis
  • Creative collaboration
  • Creative optimization
  • Integrated marketing
  • Channel mix planning
  • Timing and sequencing
  • Amplification strategies
  • Social listening
  • Social media management tools
  • Social media analytics tools
  • Tagging workflows
  • AI tools
  • Employee advocacy tool usage

Location

  • New York

Work Type

  • Full-time

Experience Level

  • 3-5 years

Salary/Compensations

  • $73,600 - $110,400

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Disability coverage
  • 401(k) retirement savings
  • Vacation time
  • Leave programs (including parental leave)
  • Performance bonus eligibility (for exempt roles)

About the Company

  • White & Case is an Equal Employment Opportunity (EEO) employer and is committed to creating a fair workplace.
  • The Firm may modify and amend any job description at any time in its sole discretion.
  • Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.
  • The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.
  • Our internal Recruitment team manages all aspects of lateral hiring.
  • All agencies must have signed terms of business—specific to the relevant office—before submitting any candidates.
  • CVs or applications sent directly to White & Case partners or employees will also not be considered formal introductions.
  • We work with our preferred suppliers when engaging agencies.

Equal Opportunity

  • White & Case is an Equal Employment Opportunity (EEO) employer and is committed to creating a fair workplace.
  • It is our Firm’s policy to recruit, employ, train, compensate and promote without regard to race, color, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.
  • Applicants who are interested in applying for a position and require an accommodation during the process should contact talent.acquisition@whitecase.com.