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About the Role
We’re looking for a Customer Insight Officer who will conduct qualitative and quantitative market research to understand the motivations, behaviours and needs of our customers.
Responsibilities
- Design and execute mixed method research projects, from quantitative surveys to focus groups, to understand customer behaviours.
- Combine research with existing data from internal and external sources to create clear narratives for customer understanding.
- Present insights to key stakeholders, distilling complex data into concise, actionable insights that drive decision-making.
- Contribute to the development of customer personas and journeys, working closely with colleagues in the Customer Journey team.
- Support the management of our brand tracker.
Requirements
- Experience in a consumer, audience, or market research role.
- Strong analytical and interpretative skills to draw significant insights from data.
- Experience across qualitative and quantitative methods, such as running focus groups, or software and analytics tools.
- Experience of managing research projects from planning to execution.
- Training or experience in trauma-informed research practice is of particular interest.
Skills
- Qualitative research
- Quantitative research
- Market research
- Data analysis
- Data interpretation
- Project management
- Focus groups
- Software and analytics tools
- Trauma-informed research practice
Location
- London
Work Type
- Permanent
- Full Time
Salary/Compensations
- £38,950 per year
Benefits
- Benefits
About the Company
- Department: Marketing Strategy and Planning