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About the Role

Lyft is seeking an Applied AI Lead to drive AI transformation within the Marketing organization. This role will identify high-impact opportunities, build practical AI-powered solutions, and embed new ways of working across marketing teams. The ideal candidate is a builder and operator who can understand marketing workflows, implement AI solutions, and scale them for adoption.

Responsibilities

• Identify the next wave of high-impact AI and automation opportunities across Creative, Growth, Brand, Media, Product Marketing, and Marketing Operations.
• Evaluate manual, repetitive, or inefficient workflows and determine where AI tools, agents, automations, or process redesign can improve speed, quality, and scalability.
• Translate marketing needs into clear problem statements, success metrics, workflows, and solution requirements.
• Serve as the embedded AI expert for Marketing, helping teams understand AI possibilities and practical applications.
• Design, prototype, and launch internal AI-powered tools, agents, automations, and workflows for marketing use cases.
• Integrate AI workflows into existing marketing tools and systems.
• Create scalable templates, prompt systems, reusable workflows, and internal playbooks.
• Ensure AI workflows are secure, compliant, and aligned with Lyft’s internal policies.
• Democratize data access needs for Marketers through integrations.
• Lead AI enablement for the Marketing organization through training, workshops, and guides.
• Help teams adopt GenAI-first ways of working by pairing directly with marketers on real workflows.
• Drive measurable adoption of AI tools and workflows by tracking usage, time savings, and quality improvements.
• Build confidence and capability across the organization for safe and effective AI use.
• Develop a repeatable intake, prioritization, and delivery model for AI use cases.
• Create standards for evaluating new AI opportunities.
• Document solutions to support reuse, maintenance, and long-term scalability.
• Partner with Marketing leadership to report on progress, impact, and future opportunities for AI transformation.
• Develop governance frameworks including international governance best practices.
• Work across Marketing, Creative, Product, Legal, IT, Security, Procurement, and external vendors to ensure AI solutions are practical and aligned with business goals.
• Partner with creative and agency teams to improve production workflows and content development.
• Collaborate with Marketing Operations to connect AI workflows into existing campaign processes.

Requirements

• 1-2 years of AI enablement experience, ideally within a technology company and/or a marketing team
• Experience vetting, piloting and implementing multiple AI tools
• Experience in IC roles that require influence without authority
• Experience in matrixed organization
• Self-starter

Skills

• AI enablement
• AI tools
• AI agents
• Automation
• Prompt systems
• Workflow design
• Data integration
• Training
• Governance frameworks

Location

• New York City area

Work Type

• Hybrid
• In-office (3 days per week)
• Remote (up to 4 weeks per year)

Experience Level

• Lead

Salary/Compensations

• $108,000 - $135,000

Benefits

• Great medical, dental, and vision insurance options
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match
• Discretionary paid time off (salaried)
• 15 days paid time off (hourly)
• 18 weeks of paid parental leave
• Subsidized commuter benefits
• Monthly Lyft credits
• Complimentary Lyft Pink membership

About the Company

• Lyft's purpose is to serve and connect.
• Lyft cultivates a work environment where all team members belong and have the opportunity to thrive.

Equal Opportunity

• Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging.
• All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law.
• We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.