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About the Role

The Junior Analyst is an active member of the Publicis Root: Data & Insights Team, supporting the team to learn data aggregation, analysis, and insight generation. They will assist in monitoring, optimizing, and delivering data-driven recommendations for web and social reports, as well as supporting market research projects. The role involves strategic thinking to identify optimization opportunities and ensuring data accuracy and robustness.

Responsibilities

Learn to work with client and account teams to define KPIs and provide strategic support through data.
Collaborate cross-functionally with inter-agency teams to learn various tools and skills.
Contribute to analytics projects including report automation, data visualization, tool implementation requirements gathering and documentation, split testing, and ad hoc analysis.
Navigate social platforms like Meta and TikTok to extract key campaign data and generate insightful reports.
Create dashboards within Looker Studio and Tableau Desktop.
Contribute to regular reporting and dashboards (weekly, monthly, quarterly and ad-hoc requests).
Assist with designing research projects and market research methodology.
Assist with efforts to optimize the client’s digital experience.

Requirements

Think strategically in all actions.
Be intrinsically-driven and celebrate successes.
Enjoy a variety of work.
Communicate effectively in a team setting.
Be a logical thinker with creative problem-solving skills.
Set high quality standards and aim for detail accuracy.
Deliver on commitments.
Enjoy working in a fast-paced, challenging, and rewarding environment.
Welcome and volunteer constructive feedback.
Be able to work within both traditional and agile methodologies/processes.
Thrive in a collaborative work environment with an "open door" policy.
Maintain constant and effective communication within multidisciplinary project teams.
Be a self-learner believing in continuous learning and improvement.

Skills

Familiarity with Web Analytics/Google Analytics
Familiarity with Survey Monkey or other market research platforms
Familiarity with Meta Analytics, TikTok analytics, and other social platforms
Experience with Datastudio, Tableau, PowerBI, Qliksense or similar data visualization tools (a plus)
Proficiency in Microsoft Excel
Passion for data and insights
Critical thinking about business and marketing implications of data
Ability to present well and build presentations
Recently graduated from an undergraduate program (Marketing, Business, Statistics, Analysis, or other related degrees considered an asset)

Location

Canada

Work Type

Full-time

Experience Level

Junior
Entry Level

Education Level

Undergraduate degree in Marketing, Business, Statistics, Analysis, or related field

Salary/Compensations

CAD $60,000 - CAD $65,000 per year

Benefits

Medical/dental benefits
Phone subsidies

About the Company

Publicis is an omni-channel communications agency with over 600 employees across Canadian operations.
The office is the largest in its industry in Canada, with talent across various marketing and advertising disciplines.
Publicis serves a balanced split of Canadian, U.S. and Global clients.
The agency supports D&I actions through its Driving Change team and community involvement via the Out of the Cold Program.
Pub United, the agency’s social club, hosts events like Curling and Trivia Nights, fostering a strong, active, and familial culture.

Equal Opportunity

Publicis Canada is committed to building a diverse workforce representative of our community.
We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.
If you require a specific accommodation please contact Human Resources.