Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are seeking a Channel Marketing Manager to drive growth within the Broker channel. This role involves owning and executing marketing initiatives that support our Broker sales motion, encompassing demand generation, partner marketing, product marketing, content strategy, and channel communications. You will collaborate closely with Broker Sales teams and the broader Marketing organization, thinking like an owner, telling compelling stories, and driving multiple high-impact initiatives.

Responsibilities

Build and execute quarterly campaign themes across email, webinar, social, and events.
Develop always-on broker nurture programs to build awareness and trust.
Own broker messaging and positioning, adapting based on testing, market feedback, and sales insights.
Create sales-support content, including co-branded assets, case studies, and first call decks.
Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns.
Analyze campaign ROI and iterate quickly using data to determine scaling, pivoting, or cutting strategies.
Collaborate with Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market strategies.

Requirements

4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing.
Proven track record running outbound campaigns and digital programs (email, paid social, webinars, etc.).
Ability to create clear, impactful sales-support content (co-branded assets, case studies, educational materials).
Full-funnel thinking, balancing nurture with activation.
Data-driven and results-oriented, capable of pulling reports, finding insights, and acting on them.
Resourceful and execution-oriented, able to build and launch with available resources.
Strong cross-functional communication skills, particularly with sales and leadership.
Ability to thrive in a fast-paced environment with high expectations and autonomy.

Skills

Broker marketing
Benefits marketing
Insurance marketing
HRIS marketing
Payroll marketing
Partner/channel ecosystem experience
Building 0-to-1 programs
Developing repeatable campaign motions
Creating always-on nurture programs
Campaign reporting and analysis
Salesforce campaign/report fluency
Email/lifecycle tooling
Webinar tooling
Basic audience segmentation
Strong copywriting skills

Location

New York
San Francisco

Work Type

Office-based
Hybrid

Experience Level

4-6 years

Salary/Compensations

Competitive salary + benefits + equity

Benefits

Benefits
Equity

About the Company

Scaling to $1B ARR and beyond means we need to build a go-to-market engine that drives growth across dozens of product SKUs, sales segments, buyer personas, and countries.
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.
For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

Equal Opportunity

Rippling is an equal opportunity employer.
We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical information, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.
To request a reasonable accommodation, please email accommodations@rippling.com.