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About the Role

This national position requires a seasoned marketing professional to create and execute demand generation strategies that support the firm's strategic objectives across various practice areas, sectors, and client growth initiatives. The role calls for experience in marketing and communications, particularly in leading multi-channel campaigns, especially demand generation campaigns, and offering strategic counsel to national practice chairs and sector leaders. It also involves helping them convert business goals and strategies into effective, measurable programs that drive growth. The successful candidate will help translate business goals and market opportunities into measurable marketing programs that enhance client engagement, strengthen market position, and drive growth. This role will primarily support the firm's energy, infrastructure and resources and corporate (financial services) practices.

Responsibilities

Design demand generation initiatives informed by client insights, sector trends, and relationship intelligence.
Lead campaigns across various channels including events, sponsorships, digital marketing, email, and social amplification.
Enable partner engagement and adoption of demand programs by providing clear frameworks, guidance, and insight-driven recommendations.
Partner with relationship partners on priority clients and target accounts, developing tailored programs that support cross-selling, upselling, and client expansion.
Assess, prioritize, allocate budget, and plan financial resources to ensure objectives are met and projects are delivered successfully.
Support national, sector and practice chairs in executing their strategic plans.
Assist with the preparation of directories, rankings, awards submissions, and matter collections.
Track and evaluate the competitive landscape to ensure our offerings remain strong.
Oversee the analysis and delivery of sector and practice sponsorship requests and leverage their outcomes.
Translate performance of demand generation campaigns to leadership by defining and reporting on measurable ROI objectives.
Project manage timelines to meet specified deadlines.

Requirements

A minimum of 8+ years of experience in B2B marketing in the professional services industry.
A passion for demand marketing and willingness to get hands-on building solutions.
Thorough understanding of a range of marketing techniques, such as assessing sponsorships, digital marketing, social media amplification.
Experience framing and collaboratively solving complex problems through creative problem-solving.
Experience participating in substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking, and project management skills.
Active listener to hear and understand multiple projects simultaneously in a fast-paced, rapidly changing environment.
Proven expertise in connecting marketing strategy and outcomes to revenue and ultimately market share gain.
Strong project management skills.

Skills

Marketing
Communications
Demand generation
Multi-channel campaigns
Digital marketing
Email marketing
Social media amplification
Project management
Bilingual in English and French is a plus

Location

Montreal
Toronto

Work Type

4 days per week in office
Hybrid work environment

Experience Level

Seasoned marketing professional
8+ years of experience

Education Level

Relevant degree in business, marketing, communications, or related field

Salary/Compensations

Toronto: $111,600 - $137,800

Benefits

Retirement savings plan with employer contribution
Benefit premiums paid by the firm
Telemedicine services
Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships!
Training and development programs based on your interests and needs

About the Company

As part of a global legal practice, Norton Rose Fulbright Canada embrace a culture of excellence and client service, but always with a focus on flexibility, respect, diversity and openness.
We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their career potential.
To find out more about how we integrate diversity, equity and inclusion in everything we do please click Diversity, equity and inclusion | Canada | Global law firm | Norton Rose Fulbright.
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Please note that this job posting is advertised to fill an existing vacancy.

Equal Opportunity

If you require any reasonable adjustments during the recruiting process, please inform us in the recruitment application. We will contact you to further discuss your need.
Please note that applicants who receive an employment offer may be required during their employment with Norton Rose Fulbright to provide proof of vaccinations recommended from time to time by government or public health authorities. Norton Rose Fulbright has a duty to accommodate those who are unable to get vaccinated due to protected grounds. For applicants who require an accommodation, please contact us to discuss further.